Data-Driven Customer Loyalty Expert

4 days ago


Dublin, Dublin City, Ireland Alternatives Full time

This is an exciting opportunity to join our dynamic Marketing & Digital Team as a Crm Manager. You will be responsible for leading retention marketing efforts in an omni-channel environment, leveraging data-driven insights to enhance customer loyalty and value.


About You:
Experience: 3+ years in a CRM role with proven success in loyalty/CRM strategies and implementing data-driven marketing initiatives

Key Responsibilities:
Develop and implement CRM and loyalty marketing strategies to drive purchase frequency and customer value, analyse customer data and share performance insights with actionable recommendations for retention improvements, plan and drive growth in the CRM database, optimise email and automated communication flows, create new flows based on insights in timing, targeting, and content, develop creative briefs for designers and copywriters to produce effective, high-quality assets, manage third-party technology partners and oversee a strategic roadmap for improving customer experiences through technology, lead A/B testing to refine engagement strategies and content, monitor NPS and customer feedback, identify areas for improvement to enhance customer satisfaction, stay ahead of market trends by monitoring competitor campaigns and shaping future strategies.

Our Benefits:
Flexible working with 3 days on-site and 2 days remote per week, generous benefits including colleague discount, company pension, healthcare, paid maternity and paternity leave, sick-pay scheme, wellness initiatives, and flexi-wage: choose your own pay cycle.

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