Search Engine Marketing Executive

6 days ago


Dublin, Dublin City, Ireland Neilson Financial Services Full time

We are looking for a highly skilled PPC Specialist to join our team at Neilson Financial Services. As a key member of our performance marketing team, you will play a crucial role in delivering exceptional results for our clients.

Your primary responsibility will be to create, manage, and optimise high-budget PPC campaigns on Google Ads and Bing across multiple Life Insurance brands in the UK, Canada, Australia, and beyond.

  • Campaign Execution: Create, manage, and optimise high-budget PPC campaigns in competitive international markets.
  • Performance Enhancement: Continuously analyse campaign performance, identifying scalable opportunities for lead growth and cost efficiencies.
  • Ad Creative Development: Review, improve, and develop new ad copy to enhance CTR, Quality Score, and ad relevance.
  • Compliance Adherence: Manage ad copy changes through the Compliance sign-off process to ensure regulatory adherence.
  • Budget Allocation: Test and implement smart bidding strategies to align with business objectives.
  • BI Data Management: Maintain high-quality BI data through precise campaign tracking and trafficking.
  • KPI Tracking: Track daily, weekly, and monthly KPIs, uncovering trends and presenting performance insights to management using dashboards and reports.


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