
Digital Content Specialist
2 weeks ago
We are seeking a highly skilled Digital Content Specialist to support the development and execution of our digital marketing strategy. This is a key role within our team, requiring a strong understanding of social media platforms, content creation, and campaign measurement.
Key Responsibilities- Create and schedule high-quality content for various social media channels, ensuring consistency with our brand voice and messaging.
- Develop and execute comprehensive content calendars, including short-form and long-form content formats.
- Analyze campaign performance using native platform dashboards and Google Analytics, providing actionable insights to inform future content strategies.
- Collaborate with internal stakeholders to gather inputs, align on messaging, and confirm campaign goals and timelines.
- Monitor live campaigns, flagging performance issues or engagement spikes, and making real-time adjustments where needed.
- Maintain asset libraries and ensure consistent naming, version control, and tagging.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 5+ years of experience in social media execution, preferably in a regulated industry.
- Solid understanding of major platforms (LinkedIn, YouTube, Facebook, Instagram) and ad specs.
- Familiarity with MLR approval systems and UTM parameters.
- Proficiency in Canva and Adobe tools; video editing experience a plus.
- Highly competitive salary.
- Group pension scheme - Contribution rates up to 7%.
- Private Medical Insurance for the employee.
- Ongoing opportunities for career development.
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Digital Content Specialist
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2 weeks ago
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