Digital Content Specialist

2 weeks ago


Dublin, Dublin City, Ireland beBeeDigitalMarketing Full time €60,000 - €80,000
Job Summary

We are seeking a highly skilled Digital Content Specialist to support the development and execution of our digital marketing strategy. This is a key role within our team, requiring a strong understanding of social media platforms, content creation, and campaign measurement.

Key Responsibilities
  • Create and schedule high-quality content for various social media channels, ensuring consistency with our brand voice and messaging.
  • Develop and execute comprehensive content calendars, including short-form and long-form content formats.
  • Analyze campaign performance using native platform dashboards and Google Analytics, providing actionable insights to inform future content strategies.
  • Collaborate with internal stakeholders to gather inputs, align on messaging, and confirm campaign goals and timelines.
  • Monitor live campaigns, flagging performance issues or engagement spikes, and making real-time adjustments where needed.
  • Maintain asset libraries and ensure consistent naming, version control, and tagging.
Requirements
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 5+ years of experience in social media execution, preferably in a regulated industry.
  • Solid understanding of major platforms (LinkedIn, YouTube, Facebook, Instagram) and ad specs.
  • Familiarity with MLR approval systems and UTM parameters.
  • Proficiency in Canva and Adobe tools; video editing experience a plus.
Benefits
  • Highly competitive salary.
  • Group pension scheme - Contribution rates up to 7%.
  • Private Medical Insurance for the employee.
  • Ongoing opportunities for career development.


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