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Media Channel Specialist

1 week ago

Dublin, Dublin City, Ireland ENGINEERINGUK Full time
About the Role

We are seeking a highly skilled Media Channel Executive to join our growing team at ENGINEERINGUK.

The successful candidate will be responsible for assisting the Media enablement propositions lead and Manager on driving forward key projects for Tesco Media and Insight media business.

Key Responsibilities
  1. Building Customer First Propositions: Assist in building insight-led customer first marketing propositions for Tesco that can be monetised and deliver return on investment for our CPGs.
  2. Supporting Seasonal Events: Play a key role in supporting the Media enablement lead in planning existing seasonal events and customer-led propositions, optimising solutions to maximise engagement with customers and grow media revenues.
  3. Internal Relationships: Build and retain successful internal relationships across multiple functions such as the UK enablement team, Media planning, Media insight and measurement, and Marketing.
  4. Collateral Creation: Utilise insight and planning tools to build compelling marketing collateral that can be used by Media planning teams to inspire clients into buying into our new and enhanced solutions.
  5. Go-to-Market Materials: Create a consistent approach for our go-to-market materials ensuring they meet client needs and bring all resources together in an accessible place for the media planning team.
  6. Narrative Development: Work closely with the media insight team to craft insight-driven narratives for each new proposition, outlining the customer benefit for investing in each solution.
  7. Promoting Internal Comms: Responsible for building and managing successful day-to-day relationships with our partners at Tesco.
  8. Project Management: Support in creating engaging internal comms for the Media planning team, and project manage each channel deployment, keeping the schedule running smoothly for each, ensuring we meet each key deadline from planning to delivery.