Director of Gaming Marketing

4 days ago

Dublin, Dublin City, Ireland beBeeSportsbook Full time €60,000 - €70,000
Job Overview

This role is responsible for driving the strategic direction of sportsbook marketing and creative output, aiming to increase market share through targeted campaigns.

Key Responsibilities
  • Promote sportsbook services via integrated marketing strategies.
  • Develop compelling customer positioning through creative assets.
  • Analyze and enhance brand equity, maintaining uniqueness and visibility.
  • Craft media plans to maximize reach, frequency, and impact of campaigns.
  • Collaborate with the Marketing Services team on campaign evaluation and ROI analysis.
  • Establish performance metrics and report on campaigns aligned to marketing and commercial objectives.
About the Role

This is a senior leadership position within our Marketing organization. You will work closely with commercial and measurement teams to drive business growth and development.

Requirements
  • Demonstrate a strong passion and understanding of the gaming industry.
  • Be willing to stay informed about current trends and news.
  • Have experience in leading image strategy and presentation, as well as managing media and activations for a leading brand.
Benefits
  • Flexible working arrangements.
  • Learning fund.
  • Generous holiday allowance.
  • Twice-yearly bonus.
  • Pension contribution scheme.
  • Private healthcare.
  • Access to professional development opportunities.

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