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Digital Marketing Strategist

1 week ago


Dublin, Dublin City, Ireland Cpl Healthcare Full time
Job Description

We are seeking a talented Digital Marketing Strategist to join our team in North Dublin. This exciting opportunity allows you to drive marketing initiatives and grow with a leading e-commerce organisation.

The role involves developing and executing comprehensive marketing strategies across various channels, including ad campaigns, social media, and email marketing. You will be responsible for managing B2B marketing initiatives, fostering relationships with corporate clients, and driving corporate sales.

In this fast-paced environment, you will lead product development from ideation to release, including new product research, strategising, and planning. You will collaborate on brainstorming sessions for creative content, including ad design, social media posts, and product design.

Key responsibilities include navigating and utilising CRM systems, developing targeted email marketing campaigns, implementing comprehensive social media strategies, and managing website content through the Shopify CMS. You will also monitor and manage feedback and reviews through various platforms, ensuring positive brand representation and addressing customer concerns.

Requirements for this role include a minimum of 2+ years previous experience in a similar role within eCommerce, a marketing degree or equivalent, and in-depth knowledge of marketing strategies and digital marketing. You should have knowledge and experience navigating META Business Suite, Google Ads Manager, Klaviyo, Canva, Instagram, Facebook, TikTok, and LinkedIn. The ability to analyse data, interpret trends, and make data-driven decisions using Excel, Google Analytics, and Shopify Analytics is also essential.