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Marketing Communications Specialist

3 weeks ago

Cork, Cork, Ireland Musgrave Full time
Job Description

As a Digital Content Specialist at Musgrave, you will be responsible for growing the business through the execution of the digital communications plan and contributing to developing the Digital and Social Strategy.

Main Objectives:
  1. To develop and execute digital communications strategies that align with business objectives.
  2. To create engaging content for SuperValu Social Media Channels, driving brand awareness and customer engagement.
  3. To analyze campaign performance, providing insights to inform future digital communications activities.
  4. To collaborate with internal stakeholders to ensure seamless communication and delivery of digital projects.
Key Responsibilities:
  1. Developing and maintaining the digital communications calendar.
  2. Creating high-quality content for various digital channels, including blog posts, social media posts, email newsletters, and more.
  3. Managing and implementing paid and organic social media campaigns.
  4. Analyzing campaign performance and providing regular reporting to stakeholders.
Requirements:
  1. Proven experience in a digital marketing role, preferably in the Retail/FMCG industry.
  2. Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing.
  3. Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences.
  4. Familiarity with content management systems (CMS) and social media management tools.
  5. Ability to work independently and as part of a team, prioritizing tasks and meeting deadlines.