Senior Retail Sales Specialist

7 days ago

Carlow, Ireland beBeeMerchandiser Full time €30,000 - €40,000
Job Description

We are currently seeking a skilled Merchandiser to join our team. The ideal candidate will have experience in merchandising and sales, with a strong knowledge of brands and market trends.

As a Merchandiser, you will be responsible for maximising brand visibility, executing impactful merchandising strategies, and building strong relationships with retailers to ensure our beer brands are front and centre. Your efforts will directly influence consumer purchasing decisions, helping to grow sales and strengthen brand presence in your territory.

Key Responsibilities:
  • Increase Distribution: Maintain and expand distribution of brands within targeted retail outlets, ensuring availability and visibility in high impulse areas that align with sales targets.
  • Merchandising Excellence: Implement national and locally agreed planograms, ensuring displays are impactful, fully stocked, and aligned with promotional campaigns.
  • Retailer Engagement: Develop strong relationships with store managers and staff to influence stock decisions, secure prime shelf space, and optimise promotional execution.
  • In-Store Execution: Ensure all agreed marketing activities, POS materials, and promotional mechanics are executed effectively.
  • Stock Monitoring & Issue Resolution: Track availability, resolve stock issues, and coordinate with supply chain teams to minimise out-of-stock situations.
  • Sales Tracking & Reporting: Provide regular feedback on sales performance, competitor activity, and market trends via digital toolkit and direct communication with management.
  • Journey Planning & Call Compliance: Follow a structured journey plan to maximise call efficiency and ensure all target retailers are visited as per schedule.
  • Innovation & Performance Improvement: Identify opportunities for sales growth, propose new ideas, and work towards continuously improving retail execution.
  • Efficient Work Practices: Operate in a highly organised and productive manner to complete all assigned tasks effectively.

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