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Digital Marketing Specialist

2 weeks ago

County Dublin, Ireland Marketing People Ltd Full time

At Marketing People Ltd, were at the forefront of catering supply innovation, where quality and sustainability drive everything we do.

We're seeking a talented Digital Marketing Specialist to work alongside our Head of Marketing, elevating brand presence, supercharging e-commerce performance, and bringing exciting product innovations to life.

This is an opportunity for a passionate and creative marketing professional to dive into strategic initiatives, content creation, market research in a fast-paced environment.

  • Develop marketing strategies that align with business objectives
  • Conduct market research to identify trends, customer needs, competitor insights
  • Create engaging content for digital and traditional platforms
  • Manage branding initiatives to ensure consistency with company values

Key Responsibilities:

  • Oversee daily e-commerce operations to ensure optimal website functionality and user experience
  • Optimize performance through SEO and CRO strategies
  • Use data analysis to track campaign performance and provide actionable insights
  • Support the sales team with marketing materials and training on current initiatives and product updates

Essential Skills & Experience:

  • At least 3 years in a Marketing team, ideally within B2B
  • Strong creative and analytical skills, proficiency in digital marketing tools (CMS, Google Analytics, Adobe Suite)
  • Excellent communication and project management skills
  • Proven experience in market research and data-driven decision-making
  • Qualifications: Bachelors degree in Marketing, Digital Marketing, Communications, or related field
  • Demonstrable experience in content creation, website management, and e-commerce