Digital Marketing Specialist
2 days ago
The People Group is a trailblazing Irish company at the forefront of catering supply, driving innovation, quality, and sustainability in everything they do. Our team is passionate about delivering exceptional results through strategic initiatives, creative content, and market research.
Job Description
We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will collaborate with the Head of Marketing to elevate our brand presence, supercharge e-commerce performance, and bring exciting product innovations to life. Your primary responsibilities will include developing marketing strategies that align with business objectives, conducting market research to identify trends, customer needs, and competitor insights, creating engaging content for digital and traditional platforms, and managing branding initiatives to ensure consistency with company values. Additionally, you will oversee daily e-commerce operations to ensure optimal website functionality and user experience, optimize performance through SEO and CRO strategies, use data analysis to track campaign performance, and provide actionable insights. Furthermore, you will support the sales team with marketing materials and training on current initiatives and product updates.
Key Responsibilities:
- Develop marketing strategies that align with business objectives
- Conduct market research to identify trends, customer needs, and competitor insights
- Create engaging content for digital and traditional platforms
- Manage branding initiatives to ensure consistency with company values
- Oversee daily e-commerce operations to ensure optimal website functionality and user experience
- Optimize performance through SEO and CRO strategies
- Use data analysis to track campaign performance and provide actionable insights
- Support the sales team with marketing materials and training on current initiatives and product updates
Required Skills & Qualifications:
- At least 3 years of experience in a marketing team, ideally within B2B
- Strong creative and analytical skills, with proficiency in digital marketing tools (CMS, Google Analytics, Adobe Suite)
- Excellent communication and project management skills
- Proven experience in market research and data-driven decision-making
- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
- Demonstrable experience in content creation, website management, and e-commerce
Benefits:
This role offers a competitive salary, opportunities for professional growth and development, and a collaborative work environment.
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