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Digital Marketing Specialist

1 week ago


Kilkenny, Kilkenny, Ireland Abrivia Full time

At Abrivia Recruitment, we are seeking a talented Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies that drive engagement and conversions.

This is an exciting opportunity to work with a market-leading B2B & e-commerce brand that offers premium home and bathroom solutions. With a strong presence in the UK, Ireland, and France, our client is known for its cutting-edge products and customer-centric approach.

  • Website Management: Maintain and enhance our company's three websites to ensure brand consistency and seamless user experience.
  • SEO & PPC: Implement best practices to increase organic traffic, improve conversion rates, and manage paid advertising campaigns.
  • Digital Strategy & Execution: Develop, implement, and monitor data-driven multi-channel digital marketing campaigns that align with brand objectives.
  • Performance Analytics: Track key performance metrics (website traffic, engagement, conversions) and provide monthly reports to measure campaign effectiveness.

We're looking for a highly analytical and commercially minded individual with strong knowledge of SEO, PPC, CRO, and email marketing. You should have experience using tools such as Google GA4, Tag Manager, Merchant Centre, AdWords, Looker Studio, Hotjar, and Mailchimp. Additionally, you should have excellent organisation and multitasking skills, with a keen attention to detail and strong communication and content creation skills.