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Marketing Campaign Strategist

2 weeks ago

Cork, Cork, Ireland beBee Careers Full time

Job Description:

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  • We are seeking an experienced Marketing Campaign Strategist to develop and execute effective marketing campaigns focused on driving cross-sell and upsell opportunities for our global customer base.
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About the Role:

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  • The ideal candidate will have a proven track record of success in developing and executing customer-focused marketing campaigns, particularly in cross-sell and upsell strategies.
  • Responsibilities include developing comprehensive omni-channel engagement strategies, accelerating expansion pipeline growth, and creating sales enablement collateral.
  • The successful candidate will also be responsible for delivering monthly customer communications, planning and executing customer-focused events, and analyzing customer behavior and campaign results.
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Requirements:

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  • 3+ years of experience in customer marketing, product marketing or growth marketing, ideally in a SaaS environment.
  • Proven success in developing and executing customer-focused marketing campaigns, particularly in cross-sell and upsell strategies.
  • Hands-on experience in managing omnichannel campaigns, including email, paid media, paid social, account-based marketing (ABM) and site optimization.