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Senior Marketing Manager Role
2 weeks ago
This Senior Brand Manager role is responsible for driving market share and brand growth through the development and execution of brand strategies. As a key team member, you will lead the development and implementation of marketing plans for leading brands, ensuring alignment with business objectives and consumer insights.
Main Accountabilities:
- Develop comprehensive brand strategies to enhance brand equity and drive growth.
- Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
- Lead the planning and execution of marketing campaigns, including digital, social media, and traditional channels.
- Collaborate with cross-functional teams to drive innovation and product development initiatives.
- Manage resources effectively, ensuring optimal allocation of resources.
- Monitor and analyze brand performance metrics, providing insights and recommendations for improvement.
- Work closely with internal stakeholders to ensure cohesive brand messaging and execution.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 7 years of experience in brand management, preferably within FMCG.
- Strong analytical skills, creative thinking, and excellent communication abilities.
- Proven track record of developing and executing brand strategies that drive growth and market share.
- Ability to lead and inspire teams, with a focus on collaboration and innovation.