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Director of Strategic Innovation
2 weeks ago
As a key member of The Mark Anthony Group's Global Innovation Team, the Head of Innovation will be responsible for driving the development and implementation of pioneering brands and optimizing our existing portfolio.
The successful candidate will spearhead the end-to-end innovation process, from insight generation and concept development to successful market launches. This role requires alignment with consumer trends and business goals, ensuring growth through impactful innovation initiatives in global markets.
Key Responsibilities:
- Develop and deliver a 3–5-year innovation roadmap, leading the creation of breakthrough brands and concepts that meet evolving consumer needs.
- Collaborate with external agencies and strategic partners to explore emerging trends, identify white space opportunities, and shape innovation strategies.
- Craft compelling brand identities, positioning, and design frameworks for new and existing products.
- Lead cross-functional teams to optimize liquids, flavors, and packaging, ensuring the portfolio remains relevant and competitive.
- Oversee the development of comprehensive market launch toolkits and ensure successful deployment across global markets.
- Inspire and guide internal teams and external partners to deliver exceptional results within defined timelines.
Requirements:
- 10+ years of experience in marketing, innovation, insights, or a combination of these, preferably within the beverage or FMCG industry.
- Bachelor's degree in Business, Marketing, Commerce, or a related field.
- Proven experience in early-stage product innovation and launching new brands successfully.
- Strong leadership, stakeholder management, and project execution skills, with a proven ability to align diverse teams to a shared vision.
- A creative, consumer-focused mindset with expertise in translating trends and insights into actionable strategies.
About Us:
The Mark Anthony Group is a leading multinational alcohol beverage business known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more. We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages.
