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Marketing Insights Manager
2 weeks ago
Job Description: We are seeking an experienced Senior Data Scientist to join our Group Customer Analytics & Transformation team. As a key member of this team, you will lead the development of advanced analytical solutions to drive business growth and improve marketing efficiency.
About the Team:
The Group Customer Analytics & Transformation team sits within the Group Marketing function, supporting customers, colleagues, and partners across Ireland, UK, and internationally.
Your Key Responsibilities:
- Design and analyse experiments to measure marketing effectiveness and guide business decisions
- Develop and maintain scalable modelling solutions to drive business growth
- Influence business decisions and strategy with data-driven recommendations
- Engage with partners across marketing, Customer Analytics, and external agencies to enhance web analytics or marketing performance
About You:
- Expertise in econometric and statistical modelling, including time-series analysis, panel data, survival analysis, and causal inference methods
- Proficiency in Python or R, with experience in statistical and machine learning libraries
- Experience working with large datasets, utilising strong skills in SQL and data wrangling
- Ability to translate complex statistical findings into clear, actionable insights for business decisions
Benefits:
- Hybrid working
- Excellent pension contributions
- 6 months paid maternity leave
- Innovative fertility and surrogacy policy
- Encouragement to pursue educational and professional qualifications
