Digital Marketing Strategist

2 weeks ago

Kilkenny, Kilkenny, Ireland beBeeMarketing Full time €60,000 - €80,000
Senior Digital Marketing Professional

This is a unique opportunity to take on a key role in shaping the digital presence of an exclusive resort destination. As a senior member of the hospitality team, you will be responsible for developing and executing digital marketing strategies to drive traffic, engagement, and conversions.

Key Responsibilities:
  • Develop and execute comprehensive digital advertising campaigns (PPC, display, PMAX) to increase visibility and drive results.
  • Oversee and grow the resort's online presence across major social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
  • Create engaging social media campaigns to showcase offers, events, and guest experiences.
  • Manage and update the resort's website, ensuring content is optimised for SEO and user experience.
  • Produce compelling digital content across web, social, and email channels.
  • Lead targeted email marketing campaigns to build guest loyalty and attract new audiences.
  • Maintain accurate business listings across OTAs and partner sites.
  • Support brand development with fresh digital and print marketing collateral.
  • Track and analyse campaign performance using analytics tools to inform future strategy.
The Ideal Candidate:
  • Degree in Marketing, Digital Marketing or a related discipline.
  • Proven track record in digital marketing, ideally within the luxury hospitality or lifestyle sector.
  • Strong knowledge of digital channels, SEO/SEM, social media marketing, and email campaigns.
  • Excellent written and verbal communication skills.
  • WordPress experience (advantageous).
  • Creative thinker with strong design sensibility and brand awareness.
  • Data-driven mindset with the ability to translate insights into results.

We offer a competitive salary package with excellent benefits, staff perks, discounted stays across an international portfolio of luxury hotels, ongoing training, and career progression opportunities.

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