Destination Insights Specialist

3 days ago


Dublin, Dublin City, Ireland Toposophy Full time

We are looking for a Destination Insights Specialist to support our Destination Strategy & Research team with high-quality research, data analysis, and strategic insights.

This role will focus on tourism and travel insights, destination strategies, policies, and destination marketing to help shape the future of places and experiences.

You will work closely with the Director, Destination Strategy, supporting research that informs destination management organizations (DMOs), policymakers, and private-sector stakeholders.

Your work will contribute to strategies that enhance visitor experience, strengthen tourism economies, and support sustainable destination development.

Key Responsibilities:
  • Tourism & Destination Research: Conduct research on tourism trends, travel behavior, visitor segmentation, and destination performance.
  • Analyze economic, social, and cultural impacts of tourism to inform policy and destination planning.
  • Track global DMO strategies, destination marketing campaigns, and tourism policy developments.
  • Collect and analyze data on visitor flows, seasonality, and competitiveness in global tourism markets.
Requirements:
  • Master's degree in tourism, urban planning, geography, marketing, economics, or a related field.
  • 5+ years of research experience in tourism, travel insights, destination strategies, or economic development.
  • Strong proficiency in Excel, GIS, data visualization tools, and tourism analytics.
  • Experience working with destination management organizations, tourism boards, or city marketing agencies.


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