Head of Brand and Digital Strategy

4 days ago


Dublin, Dublin City, Ireland Irish Cancer Society Full time

**Irish Cancer Society: A Leading Health Charity**

The Irish Cancer Society is dedicated to improving the lives of those affected by cancer. We believe that everyone deserves access to world-class treatment, care, and support. Our vision is a future where fewer people get cancer, more people survive their diagnoses, and every adult and child has access to the best possible treatment and care.

Role Overview

We are seeking a highly motivated Brand and Marketing Director to join our team. This exciting opportunity involves promoting the work and services of the Irish Cancer Society, maintaining our brand positioning, and driving growth through innovative marketing strategies.

Main Responsibilities:

  1. Strategic planning and development of marketing campaigns to achieve business objectives.
  2. Leading and managing the digital marketing and design teams to deliver high-quality results.
  3. Collaborating with external agencies to optimize media and creative spend.
  4. Working closely with the Fundraising team to ensure measurable and impactful fundraising marketing activity.
  5. Developing and implementing policies and procedures for effective management of digital channels.
  6. Leading the Society's in-house design resource to ensure high standards of outputs and cost efficiencies.

Requirements:

  • Degree-level qualification in a relevant field (Computer Science, Communications, Marketing, Advertising, Journalism, etc.).
  • At least 5 years of experience in marketing, preferably in a senior role.
  • Strong understanding of branding, marketing principles, and digital marketing trends.
  • Excellent communication and leadership skills.
  • Able to think strategically and drive business growth.


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