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Marketing Content Specialist

2 weeks ago

Dublin, Dublin City, Ireland Hubstaff blog Full time
Key Responsibilities

The successful candidate for the Marketing Content Specialist role will be responsible for creating and implementing content strategies that drive engagement and conversions. You will work closely with our marketing teams to develop themes and campaigns that resonate with our target audience.

  1. Developing and executing a content strategy that drives engagement and conversions, including tone of voice, proposition, target audience, and messaging framework.
  2. Writing engaging content for blogs, articles, newsletters, and social media posts that resonates with our target audience.
  3. Collaborating with designers to develop visual content that complements our brand's narrative.
  4. Managing a team of copywriters to ensure high-quality content is delivered on time and within budget.

You will also be responsible for analyzing content performance and implementing A/B testing to improve engagement and conversions.