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Director of Brand Development

3 weeks ago

Galway, Galway, Ireland beBeeMarketing Full time €65,000 - €85,000
Marketing Leader Opportunity

A leading hospitality brand seeks an innovative Marketing Manager to spearhead its digital and offline marketing efforts.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies that elevate the brand's presence across digital and offline platforms.
  • Be responsible for shaping the brand's content, driving e-commerce, and delivering performance across all touchpoints.
Digital Strategy:
  • Own and execute a cutting-edge digital roadmap that drives traffic, boosts conversions, and fuels revenue growth across all online platforms.
  • Manage all digital assets: website, social media, email newsletters, paid advertising, and more.
  • Deliver impactful SEO/SEM strategies, PPC, metasearch campaigns, and data-driven performance marketing.
Brand Leadership:
  • Bring the brand story to life across all digital and print materials from tone of voice to visual identity.
  • Collaborate with design and media partners to develop campaign assets and elevate content quality.
  • Ensure a seamless and luxurious brand experience across every guest interaction.
Offline Marketing & Events:
  • Deliver creative, ROI-focused offline campaigns across print, PR, experiential, and B2C events.
  • Plan and activate key events: wedding showcases, golf days, social gatherings, and trade shows.
  • Co-develop PR strategy with agency partners and position the Resort as a destination of choice.
Partnerships & Reputation Management:
  • Foster strong industry relationships and partnerships to drive brand visibility and new market opportunities.
  • Champion the digital reputation across all review platforms and community channels.
  • Manage all OTA platforms to ensure consistency, performance, and conversion optimization.
Leadership & Reporting:
  • Build and lead a high-performing marketing function nurturing talent, aligning teams, and hitting KPIs.
  • Report on performance weekly and monthly, sharing insights and recommendations with leadership.
  • Contribute to cross-property initiatives.

Requirements:

  • Minimum 2 years experience in a senior B2C marketing role, ideally within hospitality or luxury brands.
  • Proven success in developing and scaling digital campaigns that convert.
  • Deep knowledge of website performance, UX, SEO, analytics, CRM, and social platforms.
  • Strong content creation skills including copywriting flair.
  • Results-driven mindset, with experience managing performance-based KPIs.
  • Exceptional communication skills and experience influencing cross-functional stakeholders.

Why this opportunity?

  • Shape luxury guest experiences that resonate globally.
  • Work in one of the most inspiring hotel environments in Ireland where heritage meets modern luxury.
  • Join a passionate team that values innovation, creativity, and excellence.

We are seeking a current CV in MS Word Format. Please forward it.