Brand Activation Specialist

5 days ago


Dublin, Dublin City, Ireland ESB Full time
About the Position

This role is pivotal in shaping ESB's reputation strategy and providing strategic guidance in your area of expertise.

Key Responsibilities
  • Develop innovative events, conferences, and experiences that effectively communicate ESB's brand purpose and value to customers and stakeholders.
  • Source speakers, entertainers, influencers, and other key individuals that fit ESB's brand profile for participation in ESB events and conferences.
  • Manage the Ardnacrusha Experience (public tours of Ardnacrusha Power Station), ensuring quality business case rationales, established goals, and tracked performance.
  • Identify opportunities for ESB senior executives to be represented at third-party events.
  • Forge partnerships with suppliers and negotiate contracts, ensuring adherence to procurement procedures.
  • Collaborate with safety specialists to conduct thorough safety assessments, develop safety plans, and verify compliance with safety standards.
  • Maintain awareness of industry trends and competitor activity.
Essential Skills and Qualifications
  1. A relevant 3rd Level qualification or extensive work experience is required.
  2. A minimum of five years' experience in a similar role is essential.
  3. Candidates must demonstrate a creative approach, ability to tackle high-profile projects, and meticulous attention to detail.
  4. Proven ability to collaborate with diverse teams to achieve excellent results.
  5. Outstanding stakeholder management skills, particularly when interacting with internal and external stakeholders at senior levels.
  6. Flexibility, resilience, and problem-solving skills are vital in navigating a dynamic work environment.
  7. Strong commercial acumen and proficiency in analytical and budget management.


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