Senior Paid Media Specialist

Job Description:Workhuman is seeking a Paid Media Senior Specialist to own the day-to-day management of our EMEA paid media campaigns across paid search, paid social, display, digital video, sponsored email, and more. This role will support key marketing programs in Brand, Product Marketing, Demand Generation, Account Based Marketing (ABM), and Events.You will serve as an internal subject matter expert for paid media, partnering with stakeholders across the business to launch, optimize, and report on performance-driven campaigns that increase brand awareness, generate qualified leads, drive event registrations, and progress pipeline for key accounts.What we can offer you:The opportunity to be part of a high-impact initiative, in-housing media buying execution at scale.Direct ownership over campaign setup, optimization, and performance across multiple paid channels (Google, Bing, Meta, LinkedIn, YouTube).Collaboration with cross-functional teams in Content, Events, PR, Creative, and Organic Social to align paid media with brand strategy.The opportunity to run A/B tests on ad creatives, headlines, CTAs, and audience segmentsExposure to cutting-edge AI-driven advertising tools, automation features, and evolving formats across major platforms.The chance to support marquee event campaigns like Workhuman Live through high-visibility, time-sensitive promotions.The Value you will deliver:Support the International Marketing team with the day-to-day execution, optimization, and performance of paid search (Google Ads, Microsoft Ads/Bing, Gartner Digital Markets), paid social (Meta, LinkedIn), digital video (YouTube), display (Google Display Network, LinkedIn Audience Network), and moreCollaborate with internal client stakeholders in International Marketing, Content, SEO, Organic Social, and Digital/Web to align paid media strategy with broader marketing and pipeline goalsEnsure that digital channels are effectively tagged with UTM parameters to support analysis and that creative is trafficked according to the media briefManage campaign setup, structure, bid strategies, spend pacing, and audience segmentation using tools such as SA360 and native ad platformsBuild and refine paid search keyword and match type strategies, including regular search query analysis to surface new opportunities and mitigate inefficiencies with negative keywordsWrite, test, and optimize high-performing paid search ad copy and extensions across various campaign types and funnel stagesRun A/B tests on ad creatives, headlines, CTAs, and audience segments within Meta Ads Manager, LinkedIn Campaign Manager, and Google AdsRegularly analyze campaign data, drawing out insights and trends to inform optimizations and communicate results to internal teams in a clear, actionable wayMaintain strong relationships with platform representatives (e.g. Google, Meta, LinkedIn) to stay informed on the latest campaign types, features, betas, and assist with campaign performance and advanced measurement solutions such as Search Lift and Brand LiftStay current with the rapid evolution of the paid media ecosystem, especially the increasing role of AI in campaign automation, ad delivery, and SERP experiences. Monitor new features, betas, policy changes, and emerging formats adapting strategy to remain competitive and aligned with platform innovationsThe skills you will bring:3+ years of hands-on experience managing digital marketing campaigns, especially Google, Bing, Meta, and LinkedInProven success optimizing campaigns with monthly budgets of at least €50K/month; B2B industry and/or lead generation preferredStrong understanding of paid search tactics including match types, bidding strategies, ad copywriting, and conversion trackingExperience managing campaigns across multiple geographies and languagesExperience using SA360 or similar bid management toolsTableau, Quicksight, or other performance analytics platform experienceGoogle Ads Search Certification and Meta Media Buying Professional Certification preferredStrong grasp of proven strategies and core principles for social media campaigns including creative and campaign setup/management best practicesHigh proficiency in Excel (vlookups, pivot tables, formulas, etc.)Excellent analytical and problem-solving skills; confident working with dataStrong communication and collaboration skills—able to translate performance into business impactDemonstrated experience supporting a variety of program goals: awareness, engagement, website traffic, and conversionA passion for staying ahead of the curve in a fast-changing digital advertising environment—keen interest in industry trends, emerging AI-driven capabilities, evolving SERP behavior, new social media platforms, and the future of digital marketing as it adapts to new technologies and user expectationsBenefits: 25 days annual leave, increasing with years of service Company plan VHI Health Care & Dental cover for employee, partner and children Pension commencing from day oneIncome Protection Life Assurance We live our values and that includes being super-users of our own recognition program, Workhuman Spark®. Discounted gift certificates Discounted TaxSaver Travel cards/free car parking (subject to availability) Access to Workhuman University Workhuman employees are offered up to one paid day volunteering per year. Access to a fully equipped, state of the art onsite gym and fitness area with shower facilities Ability to participate in onsite regular gym classes led by professional instructors including spin, yoga, and HIIT The Employee Assistance Programme (EAP) is a confidential service available to all Workhuman employees from your first day of employment and is free of charge. Free breakfast cereal, fruit, pastries, tea/coffee, lunch, fantastic catered events throughout the year etc. #LI-SC1#LI-Hybrid