Product Marketing Manager

5 days ago

Dublin, Ireland Cpl Full time

Job Title: Financial Services Product Marketing Manager

My client is seeking an experienced Product Marketing Manager to join their Retail Marketing Team on a 12-month contract. This role offers the opportunity to play a key part in shaping and delivering impactful, customer-focused campaigns within a regulated financial services environment.

Reporting to the Marketing Manager, the successful candidate will be responsible for managing a defined product portfolio, delivering multi-channel campaigns that drive engagement and growth. The client is seeking a proven marketer with strong commercial awareness, creativity, excellent project management skills, and the ability to collaborate effectively across teams.

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Key Responsibilities

•Develop and execute strategic marketing plans in partnership with the Marketing Manager, Brand, Product, and Commercial teams.

• Leverage customer insights and data analysis to identify growth opportunities and guide campaign strategy.

• Deliver high-quality campaigns across ATL, BTL, and digital channels, ensuring strong creative execution and effective media planning.

• Oversee POS materials, brochures, and communications, keeping them relevant and compliant.

• Support digital activity including website updates, SEO improvements, and conversion optimisation.

• Collaborate with CRM and digital performance teams to drive customer engagement, retention, and cross-selling opportunities.

• Work closely with Compliance, the DPO, Product teams, and third parties to ensure adherence to regulatory and policy requirements.

• Monitor, analyse, and report on campaign performance, translating insights into actionable improvements.

• Manage budgets effectively, identifying opportunities for efficiency.

• Build strong relationships with internal stakeholders and external creative/media agencies to ensure effective delivery.

• Foster a culture of data-driven decision-making across the retail marketing function.

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Qualifications & Experience

• Minimum of 6 years’ marketing experience within financial services or a similar regulated industry is essential.

• Proven track record in developing and executing multi-channel campaigns (ATL, BTL, digital, and social).

• Demonstrated ability to use insights and analytics to inform decisions and measure performance.

• Strong organisational and project management skills with the ability to balance multiple priorities.

• Excellent commercial acumen, combining creative thinking with business goals.

• Experience with digital marketing and performance analytics

________________________________________

Key Competencies

• Strategic Focus

• Commercial Awareness

• Project Management

• Initiative

• Building & Maintaining Relationships

• Technical/Professional Marketing Knowledge

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