Marketing Associate

3 days ago

Dublin, Dublin City, Ireland City Education Group Full time

Marketing Associate City Education Group About Us City Education Group (CEG) is a leader in delivering high-quality, innovative educational experiences, empowering students to achieve their academic and career aspirations.
Spanning four distinct colleges, CEG provides a diverse range of programs, including second-level, third-level, professional qualifications, CPD, and English language training.
With over a decade of excellence, we continue to expand and innovate, ensuring our programs meet the evolving needs of learners in an ever-changing global landscape.
In 2024, CEG announced the addition of PEN (Planet Education Networks) as a new shareholder, marking an important milestone in our continued growth & success.

We are now seeking a Marketing Associate to join our team.
They will play a key role in supporting our marketing efforts and strategies.

Role Overview The Marketing Associate will provide support to the Marketing Manager in implementing the Group's marketing and communication strategy.
This will involve a combination of administrative, creative and analytical tasks that will contribute to the development and execution of marketing campaigns.

Key Responsibilities
•Campaign Support: Assisting with the planning and execution of marketing campaigns across multiple channels (email, social media, print, digital, etc.).


•Website Maintenance: Maintenance and on-going development of City Colleges Education Group websites including the establishment of effective SEO strategies, development of suitable content and assurance that all elements of the sites provide a positive user experience.


•Market Research: Conducting research to understand market trends, customer preferences, and competitors to help shape marketing strategies and improve brand positioning.


•Marketing Events: Management of any marketing related projects such as exhibitions, promotional stands, events etc.


•Content Creation: Creating or coordinating the creation of content for marketing materials, such as social media posts, email newsletters, and advertisements.


•Social Media Management: Managing and monitoring social media accounts, including scheduling posts, responding to customer inquiries, and analysing engagement metrics.
Maintaining a social media calendar to ensure consistent and timely content delivery across all platforms.


•Data Analysis: Tracking and analysing campaign performance using various analytics tools (Google Analytics, social media etc.) and reporting on engagement, traffic, and conversions.


•Promotional Material: Production of promotional material such as brochures, flyers, press ads, ensuring that all marketing materials adhere to the brand's guidelines and messaging.


•Collaboration: Working closely with other departments, such as sales, management and college/school administration to align marketing initiatives with business goals.

Candidate Profile Qualifications & Experience:
•Bachelor's Degree in Marketing, Communications, Business, or a related field (Master's degree is an advantage).


•Min.
1 year of professional experience in digital marketing campaigns, planning, implementation, management & reporting.


•An understanding of the Irish education sector and student recruitment will be a plus.


•Experience with Google Ads, Google Analytics, Meta Ads, TikTok Ads.


•Experience with graphic design software (Canva, Adobe Photoshop, Figma) and enjoys videography & photography to create compelling visual content for marketing materials.


•Working knowledge of Salesforce is highly desirable.


•Passionate about the digital landscape with a strong understanding of various marketing techniques.


•Ability to generate creative ideas to engage audiences and potential customers.


•Self-motivated and proactive person with high degree of attention to detail.


•Strong multi-tasking abilities to plan, organise and meet deadlines.

What We Offer:
•Competitive salary package.


•Comprehensive training and professional development opportunities.


•A dynamic and supportive work environment in a growing education group.


•Career advancement pathways within the expanding education sector.

Line Management
•The successful candidate will report on a day -to-day basis to the Marketing Manager

Job Details:
•Job Type: Permanent, Full-Time


•Hours; 37.5hrs a week


•Location: Dublin, Ireland – four days onsite and one remotely


•Salary €30,000 - €33,000 Based on experience

How to Apply Please send in your CV, Cover Letter, and Portfolio with a sample of your design work(s) to be considered for this role.

Please note: Candidates must be eligible to work in Ireland at the time of applying.
At City Education Group, we embrace diversity and encourage applicants from all backgrounds to apply.

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