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Crm Manager
3 weeks ago
Job DescriptionRole: CRM ManagerLocation: DublinWe're looking for a CRM Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market.
You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers.Reporting to the Senior CRM Manager and General Manager for the Republic of Ireland, you will be an integral part of the Irish Growth & Retention team.This is an exciting opportunity to make a significant impact in our first international market.
While this role is based in Dublin, you must be willing to travel between the two locations (Dublin and London) at least three to four days per month.What You'll Be DoingDeveloping and implementing a localisation strategy for our CRM campaigns, ensuring they resonate with our ROI customersDesigning and delivering multi-channel campaigns (email, SMS, and app) using Braze, optimising for retention and engagementStrategising and executing compelling A/B tests to enhance performance across customer lifecycle stagesCollaborating cross-functionally with teams in Growth, Product, Creative, Analytics, and Finance to drive best-in-class customer journeyOwning the ROI marketing calendar, ensuring timely execution of campaigns and lifecycle initiativeAnalysing campaign performance, monitoring key metrics, and using insights to drive continuous improvementChampioning the needs of Irish consumers, leveraging insights to personalise customer communications and optimise engagementSegmenting customers and using personalisation techniques to enhance targeting and campaign effectivenessWho You AreExperience in, and a deep understanding of, the Irish market is essentialProficiency in CRM tools like Hubspot, Ometria, IBM Watson and Mailchimp for executing and optimising multi-channel CRM campaignsWillingness to learn the software Braze at a technical levelStrong understanding of email, push, and in-app channels, as well as HTML, A/B testing, segmentation, and personalisation (Liquid language and connected content)A strategic and analytical mindset, with the ability to measure impact and drive continuous improvementStrong project management skills, capable of handling multiple priorities in a fast-paced environmentA team player with excellent communication and collaboration skills, yet comfortable with autonomy and ownershipHigh attention to detail with a logical and efficiency-driven approachA customer-centric marketer with a passion for creating engaging, high-impact communicationsAwareness of CRM trends and best practices, with a drive to advocate for process improvementsAdditional InformationEqual Opportunities Whether it's creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.
Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and we're looking for applications from people of all backgrounds and experiences. Excited but wondering if you tick every box?
We recommend applying anyway so that we can review your profile .
And, if you're in a job share, why not just apply as a pair.For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues.
We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.If you have a disability that you're worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.We'd love it if you could submit your application online.
If you require an alternative method of applying, please let us know.
