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Category Manager, Ballsbridge

2 weeks ago

County Dublin, Ireland Tn Ireland Full time

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages.
Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States.
Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands.
MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion.
We trust those closest to the work to do what's right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin.
We're thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.

While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too.
That's why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.

What you'll do As our Category Manager as part of our International Marketing team in Dublin, you will deliver quality data that will inform decisions that enable us to meet customer needs, drive sales, increase market share, and optimize the Liquid Refreshment Beverage (LRB) category's performance within the broader organizational strategy.
This involves overseeing all aspects of the category, including ranging, pricing analysis, customer/distributor relationships and promotional activities.

Additional key responsibilities include: Develop advanced understanding of consumer category shopping behaviour using the best practises of category management and convert these into a powerful trade category strategy and tactical blueprints.
Deliver regular category reporting for international markets with key insights, risks and opportunities called out; Build strong local Category Story and selling arguments for LRB and Mas+ by Messi in our international markets supported by USA and global insights.
Deliver the sell in of New Product Development (NPD) to distributors through compelling selling stories back up by consumer and category insights both local and global.
Be the voice of the shopper by bringing the shopper & consumer view to the internal team aiding the delivery of innovation, promo plans and range reviews.
Support ROW rollout strategy using global LRB data and insights to identify and prioritize opportunity markets.
What you'll bring Bachelor's Degree in Business, Marketing, Commerce, Data Analytics or related field.
5+ years of experience in category or insights roles within the FMCG industry.
Advanced proficiency in Excel, PowerBi or similar tools.
Experience with core data sets such as; Circana (IRI), NielsonIQ, Dunnhumby, Sales Out, Kantar, etc.
Who you are Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
Ability to operate at both a strategic and executional level; ideate and directly execute.
Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks.
Move at pace.
Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.
Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
Actively care & develop; championing our culture and cultivating trust.
Excellent communicator, compelling storyteller and fascinated by consumer behavior.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration.
If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

At MABIUC, we live by our 5 Core Values every day: Sense of Urgency Our business moves fast and so do we.
We understand the power of now.
We have relentless drive and believe if it can be done, we're the ones who will do it first.

Authenticity We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
When we have the best intentions for all, we create space to be our whole selves and do great things together.

Humility Egos distract us.
When we're humble, we're open to listen, take feedback and change direction quickly.
We're here for each other, and together we do great things.

Trust We respect and rely on each other.
Trust is the backbone of our relationships, and we work hard not to break it.
This level of trust allows us to be all-in and take comfort in the support of our teams.

Mark Anthony Brands is an equal opportunity employer.
We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.

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