Senior Data Analyst, Marketing Innovation

Overview
Senior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided) at Agoda.
This role focuses on developing and optimizing new and emerging marketing channels, using data-driven insights to drive channel growth.
Responsibilities
Spearhead the development, execution, and optimization strategy for growing Agoda's new & emerging marketing channels
Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
What you'll need to succeed
Extensive Experience: 3-5 years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry.
Bachelor's degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus
Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations.
Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential.
We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively
Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
Nice to have
Experience in digital or social media marketing
Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more.
We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.
Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration.
We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Our Purpose - Bridging the World Through Travel.
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in.
It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact.
Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations.
We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.
Employment at Agoda is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
#J-18808-Ljbffr