Principal Growth Product Designer

4 months ago


Dublin, Ireland Gen Full time

About Gen

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

We are hiring a Principal Growth Product Designer, located in Dublin, UK or Prague. Two days in the office are required.

About the role

Principal Growth Designer – E-commerce - Please include your portfolio link with the application.

The web and E-commerce team's goal is to make it exceptionally easy for people around the world to discover, buy, and use our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention throughout the end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience.

As a Principal Designer of E–commerce, you will work closely with product, marketing, sales, and retention teams to design our E-commerce products. You will focus on conversion rate optimisation (CRO) from a UI/UX perspective, turning users into loyal, paying customers through intuitive and effective design solutions.

What you will be doing:

Create delightful experiences for users that meet drive conversion and business growth. Brainstorm and design new features and take concepts through to production. Utilize and refine existing design systems, building upon them to optimize our website and drive growth. Develop and execute A/B or multivariate tests, analyze results, and suggest improvements based on those results. Work closely with cross-functional teams to understand our customers' needs, segment-based behaviours, and potential growth opportunities. Provide data-driven solutions based on those insights. Help influence strategic decisions across all corners of our web presence based on experimentation insights and growth data.

About you:

Demonstrated ability to design for monetisation, specialising in strategies that convert free users to paying customers. Has 5+ years relevant design experience at a tech, product-driven company, with a proven track record in enhancing monetization? Strong portfolio showcasing design work, experiments, and growth outcomes. Proven record in strategic thinking and decision-making based on data and user insights. Extensive experience with A/B testing and conversion rate optimization, and a deep understanding of the principles of UX/UI design. Meticulous attention to detail and strong problem-solving abilities. Proficient in using UX research, and data analytics to guide design decisions. Excellent communication skills and ability to collaborate effectively in a cross-functional environment. Experience and knowledge working with AEM a big plus

What We Can Offer:

Annual bonus scheme Unlimited PTO (paid time off), and flexible working hours. The chance to join a major global tech company listed on the S&P 500. Opportunity to learn and work with the best in the Digital Security industry. Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more). Tuition reimbursement for job-related courses Learning & Development plan. Sustainable home improvement bonus Mac/Windows laptop and mobile phone

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.



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