Regional Marketing Manager

2 weeks ago

Cork, Ireland SolarWinds Full time

Your Role

:

Instrumental in the daily activities of our regional marketing and sales teams. Executes on a variety of broad-based marketing programs, working closely with relevant stakeholders and building a strong efficiency locally with a view to expand globally.

Your Impact:

Successfully plan, manage, implement, and analyze marketing programs – quarterly plans, manage budgets and drive campaign ROI Work with regional & global marketing teams to ensure holistic marketing plan deployed across territories Optimize and execute regional sales play strategy and report on engagement Work with regional sales and marketing teams on localized content Report on pipe create by activity, rep, and lead at regional level Actively monitor and optimize campaigns & activity Assist in execution of regional events including webinars, SWUG (SolarWinds User Group), industry events etc. Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentive, and software trial in the region through channel partner MDF programs Manage local marketing budget, ensure campaign hygiene in Salesforce, and hold regular review(s) with manager(s) including sales team Multi-Channel/Multi Product Optimization and Budget Optimization Across Channels Document processes & standardize motions across multiple sub-territories in EMEA Introduce business efficiencies into operational motions Create recurring flywheel motions focused on driving growth

Your Experience:

Basic Qualifications

Ideal candidates must be able to build trusting relationships at multiple levels in the organization Understanding and experience of channel and digital marketing within the full marketing mix is essential Experience in the development and execution of integrated campaigns to support the upsell and cross sell of products both through the channel and to an existing customer base Strong analytical mindset and the ability to measure KPIs An understanding of domestic and international business operations, including regional nuances Ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines Detail orientated and ability to prioritize work and clearly communicate Must be hands-on with all facets of job with ability to think tactically Demonstrated ability to be self-motivated and able to drive and run programs independently Advanced communication and interpersonal skills; thrives in collaborative work environment A can-do, high-energy spirit and ability to navigate in a rapidly changing environment Ability to plan and deliver campaigns and tactical programs to large accounts that generate sales pipeline Good understanding of channel partner ecosystem with strong comprehension of regional and local market Experience working in IT software industry, matrixed and/or global organizations, B2B GTM processes, and tactics across the region Strong team player; assisting less-experienced team members in prioritization of projects and tasks Understands and applies business model when making decisions Works to reduce friction between cross functional teams, ability to impact execution and schedules Channel Marketing Experience/Background

Preferred Qualifications

5-8 years of marketing experience in a multi-national environment, including hands-on experience with reporting, sales and marketing automation systems such as Salesforce, Tableau and Marketo Bachelor’s degree is required, MBA or Master degree is a plus Open to travel

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