Senior Director, Product Growth
4 weeks ago
Description
Scopely is looking for a Senior Director, Product Growth to join our industry leading game, Star Trek Fleet Command in Dublin, Barcelona or the UK on a hybrid basis.
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the gaming industry, connecting millions of people around the world daily.
Star Trek Fleet Command's ongoing success goes from strength to strength. Our in-house developed 4X MMO was launched in 2018 and continues to evolve, being consistently one of the top 10 gross revenue Massive Multiplayer Strategy games on the market.
What You’ll Do
The Senior Director of Growth is a key role responsible for driving audience growth. You will set strategies and lead a team of cross-functional experts to deliver features, content, and improvements that optimise the user experience. You will play a pivotal role in connecting the marketing strategy to the product strategy to ensure we attract even more players to the universe of Star Trek Fleet Command, and retain them once they join. You will partner with a dedicated marketing director to drive a player-centric marketing and product strategy that delivers healthy and sustainable active player and revenue growth. A focus on identifying opportunities to expand the audience through traditional and non-traditional avenues while leading product improvements within the game that add value to players is vital. Success in this role will be evaluated by showing a healthy new audience and DAU growth while enabling successful marketing KPI results. Collaborate with Analytics and User Research teams to conduct quantitative and qualitative research and analysis to identify user pain points and product opportunities, define product roadmap and set feature priorities Collaborate with the Head of Marketing to develop a deep understanding of the marketing ecosystem to create product features to drive marketing efficiency, user and revenue growth Engage with Product Directors dedicated to longer-term roadmap strategy and immediate game performance to ensure our growth strategy maintains a holistic experience for our players. Own and drive projects from ideation through implementation and launch, focusing on excellent execution and results. Plan, organize, and prioritise multiple activities/projects simultaneously. Oversee Growth Product Managers and a Growth Product development pod in the product management process. This includes:Collaborate in drafting product requirement documents,
Review UX/UI designers to create wireframes
Collaborate with engineering teams to investigate tech requirements and develop tech plans
Set milestones and KPIs for the team
What You’ll Need
Proven track record of building impactful features that positively impact product KPIs Demonstrated experience working on large, high performing, live service titles, and delivering results Experience engaging with active communities and creating evangelists. Solid understanding of the mobile marketing ecosystem including related technologies, ad-tech, attribution, lifecycle marketing Strong communication skills Excellent planning and organizational skills. Experience with roadmap development preferred Experience developing successful community-led features Understanding of multi-platform marketing and engagement, ideally with experience on a multi-platform title in a senior role-
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