Lead Development Representative

7 months ago

Dundalk, Ireland Nova Leah Full time

About Nova Leah:

Nova Leah is a world leader in the provision of cybersecurity solutions for medical device manufacturers and healthcare providers. With operations in the US and in Ireland, Nova Leah’s software helps connected medical device manufacturers meet cybersecurity compliance requirements throughout the entire product lifecycle. Nova Leah’s flagship product, SelectEvidence®, is an expert cybersecurity risk assessment platform. SelectEvidence® guides medical device manufacturers and healthcare providers through the processes of identifying and mitigating applicable threats to medical device products. Nova Leah is currently seeking to hire a Senior Marketing Manager to support their international expansion in the US.

Role Overview:

The Lead Development Representative will be the first point of contact for the beginning of the sales process. The focus for the LDR is to be responsive, understand the customer’s needs and develop an initial interest in the solutions Nova Leah offers to the company. The LDR will participate in the sales process at the initial development of the opportunity, triage the incoming leads, and route the qualified lead to the correct Account Executive for further qualification. The responsibility of the LDR is to manage the inbound sales channels, qualify the customer needs and convert the leads into sales opportunities.

Review inbound leads and contact customer to qualify and begin the sales processResearch companies and prospective clients using various online, social media and electronic platformsProactively reach out to target companies utilizing electronic and communication tools, (Zoom, email, telephone, etc.)Create clear and efficient transition from lead to sales opportunity and ultimately set the stage for conversion of the opportunity to a saleDeliver lead generation support for both inbound and outbound leads. Qualify leads and direct the qualified lead to the correct account executive

Role and Responsibilities:

Work as part of the Inbound/Lead Nurturing team to build a stronger NL Pipeline of opportunitiesProfiling/researching new existing leads to create a detailed view of the current and future NL customer need for Cyber Security technology and convert leads to sales opportunitiesPerform calls to nurture leads with information/campaigns to increase their understanding of the NL service portfolio, the value proposition and relevant use cases for NL servicesQualify leads and move them from little interest to warm and active interest; help our customers evolve from a stage of Education to a state of Understanding and ConsiderationThrough tele-profiling, researching and nurturing efforts you will create higher value leads resulting in higher sales conversion ratesWork closely with multiple stakeholders (Sales team, Partner team, Marketing team…) to achieve campaign goals while ensuring exceptional internal & external customer satisfaction

Qualifications and Experience:

Bachelor’s degree in a technical discipline, business, or similar field2+ years of work experience in a fast-paced, highly cross-functional organization offering high-tech products/servicesProven success in doing business development and marketing callsProven ability to manage multiple projects in a high growth environment where priorities shift fastExcellent oral and written communication skills (English)Excellent ability to listen to customers, understand needs, and ask clarifying/probing questionsA technical background in Engineering, Computer Science or MIS is idealIn-depth knowledge and understanding of existing and developing technologies related to cybersecurity and the ability to understand and identify opportunities for customersCRM experience including the ability to run reports, build dashboards and understand the dataResilience, it will take numerous calls to get an interest and numerous interested parties to create an opportunity for services Adaptability, sales situations change every day from the type of customer, to the geographic locationActive listener, a sales pitch is a conversation, not a speech. The script gives a starting point that needs to be adapted to the tone of the conversation and that can only occur if the LDR hears what the customer needs or concerns are, which requires listening and asking the right questionsCoachability, strategies are constantly changing, and goals are always shifting in sales. The best LDRs still have areas where they could improve, and it’s important that they are eager to learn

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