Marketing Executive

1 month ago


Dublin, Ireland Alliance Automotive Group UK Full time

The above role encompasses full end-to-end execution of the Alliance Automotive group's DC marketing plan requiring effective timing and co-ordination.

The role is suitable for a marketing profession with experience in campaign co-ordination and creation looking to take their next step in a challenging multi-task environment.

Overview:

Promotions

  • Manage and co-ordinate regular promotional activity utlising the full marketing mix covering: Email marketing, Traditional print media and Internal communications
  • Take a lead in develop marketing plans for forthcoming promotions, identifying where activity can be doubled down where possible
  • Production of accurate marketing briefs to ensure that all campaign activity captures the requirements of the stakeholder briefing
  • Identifying the appropriate channels both online & offline where applicable to maximise the ROI on campaign activity
  • Ensure the promotional calendar is effectively communicated to each level of the supply chain

Product Launch Campaigns & Strategic Suppliers

  • Maintain, manage & implement a national marketing plan across all business units with strategic suppliers, liaising with all stakeholders within the group
  • Liaise with the internal product teams to ensure all activity is scheduled and briefed correctly

Reporting

  • Assist the Marketing Manager in the production of a monthly report on activity and results from campaign activity

Future Development

  • As the role develops you will be expected to identify trends or opportunities where the business can capitalise from a promotional perspective i.e seasonality / events

Asset Management:

  • Maintain all marketing assets utilised both online and offline

EDUCATION AND EXPERIENCE REQUIREMENTS

  • Bachelor's degree in marketing or related field
  • 2+ years of experience in marketing
  • Email marketing experience
  • Strong proficiency in Microsoft Excel/Power Point/Word


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