Marketing Manager
2 weeks ago
My client, a leading provide and distributer of building products in Ireland are seeking an experienced Marketer to join them on a permanent basis.
The Marketing Manager will take ownership of the Marketing function, play a key role in managing the Company's brand and manage a fantastic small marketing team.
Role and key deliverables:- Brand Marketing – Own the development of the Brand Vision & Positioning for the Company's brands. Be responsible for creating a strategy alongside a complete execution of various online and offline campaigns.
- Leadership & Stakeholder Management - Manage the marketing team alongside managing and guiding the external suppliers and agencies from a marketing perspective. Prepare for and communicate weekly marketing updates to the Commercial Team.
- Content Strategy - Develop briefs for various marketing outputs and together with the marketing team create a strategy and content for our Website and Social Media channels.
- Digital Marketing – Manage the company websites, social media channels and review the performance analytics of same. Review and develop these with a view to executing a digital transformation in the medium and long term.
- Event Management - Manage and execute to a first-class standard events, including trade shows, live streams/webinars, conferences, training events, product launches and other corporate engagement activities.
- Recommend, gain approval for and continually monitor the marketing budget to ensure tight control over expenditure within agreed budget limits.
- Ensure that designs for packaging and re-packing of products will achieve maximum market impact at minimum cost.
- Ensure close co-operation with Sales (internal and external), Supply Chain, Warehousing and Distribution to ensure the agreed marketing plans are achieved and exceeded, appropriate to the commercial needs of the business.
- Seasoned marketing professional of graduate calibre with a minimum of 5 years of experience in Construction and DIY products and or markets or adjacent markets.
- Broad, progressive marketing management experience preferable from within the industry or adjacent markets.
- Mature, administrative, organisational and people management skills.
- Good analytical and creative skills, with high professional and personal integrity.
- Previous experience with WordPress (or other CMS) alongside a strong background in Digital Marketing (SEO, Email Marketing, and Social Media) is essential.
- A creative thinker who possesses the experience which reflects the capacity for vision and strategic thinking combined with a pragmatic approach and results-driven orientation.
- Excellent interpersonal and communication skills.
For further information please email katie.power@cpl.ie #LI-Hybrid
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