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Marketing Finance Business Partner

3 months ago

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C&C Group plc is a large FMCG Group, and the only publicly quoted drinks company headquartered in Ireland. The Group operates in the alcoholic drinks and soft drinks industries and has a portfolio of industry-leading brands such as Bulmers, Magners & Tennent’s. The Group has leading category positions in Ireland and the UK and also exports to 50 other countries globally. For the right candidate, there is an opportunity to work in a uniquely entrepreneurial environment with the ability to affect change and add value. The Group has a track record of rewarding high performers and provides progressive career opportunities for employees with ambition.

About the Role

We are seeking a highly skilled and experienced Senior Finance Partner to work closely with our Chief Marketing Officer and marketing leadership team. In this role, you will be responsible for delivering comprehensive financial planning and analysis for our brand marketing initiatives, including the preparation of detailed brand profit and loss statements (P&Ls), tracking key brand performance metrics, and managing the budgeting and spending across the broader marketing teams.

You will provide valuable financial insights and support to drive brand growth, collaborate on new brand initiatives, and offer strategic challenges to enhance decision-making. Additionally, you will implement process improvements to align working methods across our marketing teams in Great Britain and Ireland, ensuring consistency and efficiency.

Your duties will also include conducting financial modelling for new brand initiatives, preparing one-year and three-year forecasts, and optimizing the brand dispense model to maximize profitability. The ideal candidate will have strong analytical skills, proven experience in financial planning within a marketing context, and excellent communication and collaboration abilities.

Key Accountabilities

  • Business partner with the CMO & Marketing leadership team in C&C across the UK and Ireland
  • Provide finance information to agency brand partners/brand owners
  • Develop and deliver new processes and ways of working within the Marketing team & Finance for our Glassware and Point of Sale sourcing & delivery models. Aligning this new process across the constituent C&C businesses.
  • Modelling of new brand opportunities/distribution partnerships
  • Building business cases for new product development/launch of new packs and assisting with the launch of new brands and packs
  • Conduct review of brand performance on a monthly and quarterly basis and working with commercial finance team and commercial team to develop corrective actions plans where appropriate.
  • Be the owner of all financial data relating to brands & Prepare 1 year and 3-year plans for all brands and compile KPIs for each brand
  • Tracking of all spend relating to marketing and brand dispense and understanding variances to Budget/Forecast – Across GB & IOI
  • Month-end accounting work relating to your area - journal postings, reversing journal and pre-payments, and accrual releases.

About you

  • Qualified Accountant
  • Strong background in developing and delivering process change, implementing rigorous controls to ensure best practice and governance
  • Strong commercial awareness and business understanding
  • Experienced in challenging the status quo and ways of working
  • Inquisitive and questioning mind and motivated by adding value
  • Ability to work cross functionally
  • Dedicated to providing user friendly and useful information
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