Digital Marketing Coordinator

1 month ago

Ireland Partners In Performance International Pty Ltd Full time

Partners in Performance is a global management consulting firm that works hand-in-hand with our clients to deliver lasting results in business performance. Our firm has real scale and a demonstrated track record with reach across Australia and New Zealand, Africa, North and South America, the UK and Europe. As a Firm, we are about Unleashing Potential in our clients and our people.

Partners in Performance is an international management consulting firm, with exciting growth ambitions over the next five years. Building on our distinctive premium brand is a core priority and focus, and this role is a key component of making it happen. There is immense potential to make a significant impact on the firm and our brand… in fact, it is essential.

We are looking for someone who is naturally curious; has an ‘entrepreneurial spirit’; who gets stuff done. You are low fuss, are keen to give things a go - and move on quickly if it doesn’t work as planned. You are on the pulse in terms of digital technology and will be able to quickly apply this in driving marketing initiatives that generate ROI.

This is a part-time role, where you will operate in a fast-paced environment and virtual business model, and work with different cultures and across time zones. You will support the business globally as well as working with individual regions and Practice areas.

To fit what we are seeking, you must have the following experience:

·A University Marketing degree, with at least two years working in B2B digital marketing role

·Specialised understanding of Linkedin as a marketing channel and best practice in optimising and scheduling content to drive engagement and growth in followership

·Excellent written and verbal communication skills, including demonstrable experience in creating, sourcing, and editing a wide range of engaging content

·Experience in implementing both organic and paid growth strategies on social media with the ability to deliver results on smaller budgets and identify ‘low hanging fruit’

·Demonstrated understanding of employee advocacy (ie getting employees to share, link to and represent the company) as a strategy to increase engagement on LinkedIn; experience in building personal brands on LinkedIn will be a plus

·Knowledge of social media tools and software that enhance efficiency to schedule, report and automate activity

·A drive to keep abreast of social media trends, ensuring you bring the best of current thinking to our team

·Ability to handle multiple projects and stakeholders with competing deadlines with grace

·A meticulous approach to your work and an eye for detail

·Understanding of how to integrate and enjoy being a part-time member of a global virtual team

You will be responsible for:

·Helping to increase the online presence and brand awareness for the firm

·Managing the schedule and posting agreed LinkedIn content, employing best practice to optimise algorithms and thus gain maximum impact

·Delivering content for social media and strategies that grow followership and engagement on LinkedIn

·Measuring and reporting on the performance of social media initiatives, and assessing against goals (ROI and KPIs)

Your day-to-day role will specifically include, but is not limited to, the following responsibilities:

·Work with global stakeholders to successfully execute social media strategies that meet their specific goals and needs

·Prioritise, communicate clearly and control pipeline of content for our social media channels, showing willingness to adapt at short notice when the situation warrants it (ie fit in urgent or topical updates, respond to recent changes etc)

· Schedule and post social media content, primarily leading B2B channels (ie LinkedIn)

· Track and report on key digital marketing metrics (e.g. website traffic, conversion rates, click-through rates, social media engagement) to measure the success of digital marketing campaigns and identify areas for improvement

· Collaborate with team members on ad-hoc projects

· Monitor and report on social media activity across channels to identify trends, respond to inquiries, and resolve customer issues in a timely and professional manner

· Implement occasional paid digital advertising campaigns across LinkedIn Ads as required

Key Competencies for the required role:

Deciding and Initiating Action: Takes responsibility for actions, projects, and people; takes initiative and works under own direction; initiates and generates activity and introduces changes into work processes; makes quick, clear decisions which may include tough choices or considered risks.

Planning and Organising: Sets clearly defined objectives; plans activities and projects well in advance and takes account of possible changing circumstances; identifies and organises resources needed to accomplish tasks; manages time effectively; monitors performance against deadlines and milestones.

Delivering Results and Meeting Customer Expectations: Focuses on customer needs and satisfaction; sets high standards for quality and quantity; monitors and maintains quality and productivity; works in a systematic, methodical, and orderly way; consistently achieves project goals.

Adapting and Responding to Change : Adapts to changing circumstances; tolerates ambiguity; accepts new ideas and change initiatives; adapts interpersonal style to suit different people or situations; shows an interest in new experiences.

·This is a highly valued service, in high demand. As such, it is a busy role – You must possess strong attention to detail, demonstrate good communication skills, and have exceptional organisation skills in order to enjoy the role.

·Experience of working closely with a virtual team, across time zones, cultures and business areas.

·Time management and flexibility – we are expecting this role to be split across days across the week to allow for internal demand (eg Mon/Weds/Fri or more), however we will discuss what works for the right candidate.

Partners in Performance embraces diversity and inclusiveness. It’s a part of our culture and has been a steady focus since we started our firm over 27 years ago. If you enjoy working in a fast paced and vibrant environment and are passionate about making a real impact then we look forward to hearing from you as we continue on our exciting growth trajectory. Interested?

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