Senior Product Marketing Manager

3 weeks ago

Ireland Wrike Full time

Ready to become a Wriker?

Wrike is seeking a highly-motivated Senior Product Marketing Manager/Product Marketing Manager to be accountable for driving Wrike’s product initiatives, launches and revenue growth.

As a Product Marketing Manager, you will play a critical role in Wrike’s products and solutions go-to-market strategies. We are looking for a marketer who takes a customer-centric approach to iterating on messaging, use cases, personas, pricing, salesplays, and go-to-market strategy.

The ideal candidate will be a product marketer at heart with a passion for building product and solution strategies and content from inception to execution. This candidate will need to collaborate closely with Wrike’s Product Management team, Digital team and Demand Generation teams, as well as other stakeholders across our business and the ideal candidate will focus on the success metrics of Wrike products and solutions. The successful candidate should come with drive, curiosity, an “experiment and test” mindset and flourish under autonomy.

More about Your team:

This is an exciting time to be a part of the Wrike business We have a strong, established customer base that serves as an advocate of transforming the way teams work together and across silos. Wrike's market and product leadership positions are supported by innovation not seen in other competitors, which means that joining Wrike's Product Marketing team will be a fast-paced, engaging and rewarding experience - especially for entrepreneurially-minded marketers

How You'll make an impact:
  • Develop and execute on go-to-market (GTM) strategies
  • Partner closely with product management to develop product strategy and influence product roadmap
  • Craft compelling messaging and important assets including sales collateral, blog posts, webinars, and other high impact content
  • Develop authoritative understanding of market trends, challenges and innovations
  • Provide Product Management with strategic consultation on products and services
  • Cultivate strategic and influential relationships with our growing community of global analysts, market luminaries, and influencers to enhance Wrike’s standing and recognition.
  • Broaden visibility of the company and core products amongst the analyst community
  • Provide Product Management with strategic consultation on products and services
  • Collaborate with other marketing teams to deliver content and programs to drive lead generation
  • Partner with go-to-market teams on strategic initiatives which may include: product or solution launches, new market entry research, pricing & packaging, overall messaging, positioning and storytelling
  • Test and refine new marketing approaches and channels to reach and engage key audiences
  • Lead and execute on strategic product launches working across other stakeholders including, field marketing, product, and public relations (PR) teams.
You will achieve your best if you have:
  • 5 - 7 years working in a product marketing, technical marketing or product management, role in a SaaS/Cloud technology company
  • Experiment-driven mindset – the candidate we’re looking for has a “test, observe, iterate” mentality and has a drive to try out new ideas but can also optimize based on observations.
  • Empathy – ability to understand problems and needs of the customer
  • Creativity – ability to come up with non-obvious ways to achieve the goal, and courage to promote it within the organization.
  • High level understanding of different marketing channels (Digital, content, SEO, target and contextual ads, social media, demand generation, etc.) with proficiency in at least one of them
  • Analytical thinking – ability to measure results of marketing work
  • Excellent written and verbal communication
  • Experience with SaaS/Cloud business models with an emphasis on workplace productivity.
You will stand out with
  • Bachelor's Degree from an accredited university in the areas of Marketing, Business Management, Computer Science or equivalent fields of study

Your recruitment buddy will be Lindsey Storey , TA Team Lead (Global Sales & Business Services).

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