Content Marketing Manager

7 days ago

Dublin, Dublin City, Ireland Mediolanum Asset Management Limited Full time

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Vacancy Name: Content Marketing Manager

Employment Type: Permanent

Location: [Insert Location]

Role Profile: We have an excellent opportunity available at Mediolanum for an experienced Content Marketing Manager to join our fast-growing Marketing team.

The role of the Content Marketing Manager is to consistently strengthen brand messaging, enhance client relationships and engagement, as well as attract new prospects through various digital channels and content programmes.

Reporting to the Head of Marketing and Communications and collaborating with key internal stakeholders, media agencies, and distributors, you will play a pivotal role in shaping and executing our content & communication strategies for the company's distributors in Italy, Spain, and Germany.

This role provides the opportunity to:

  1. Shape strategy and execute against the business goals in a fast-paced environment.
  2. Be part of an exceptional growth journey where your impact will be tangible.
  3. Bring innovation by joining a dynamic, multilingual, and multicultural marketing team.

If you have a deep understanding of the financial markets, writing and communication acumen, are an innovative thinker, and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team

Duties:

  1. Develop and execute a content marketing plan and new strategic local content initiatives aligned with market priorities to elevate our brand presence and product offerings among existing clients and new prospects, with measurable results that align with business objectives.
  2. Create and deliver impactful content programs & bespoke local content insights, including monthly market commentaries, market outlooks, and country newsletters, working in liaison with several departments such as Investments, product specialists, and sales managers.
  3. Manage and execute digital campaigns across various formats (print, digital, video, audio) and amplify via PR activities and digital channels (e-mail, web, social media, gained and paid media).
  4. Liaise with PR agencies in Ireland, UK, Spain, Italy, and Germany to review content produced for media, such as byline articles, interviews, and product pitches.
  5. Design, manage & execute upon a content calendar.
  6. People management, coaching, and developing the team.

Skills & Competencies:

  1. Strong editorial and writing skills with a full understanding of financial markets, focusing on investment products.
  2. Excellent organizational skills, problem-solving abilities, and relationship management skills.
  3. Ability to manage multiple projects, adhere to deadlines, deliver results, and work independently.
  4. Data-driven marketing approach with experience in audience analysis, segmentation, and content performance measurement.
  5. Strong interpersonal and communication skills.
  6. Excellent attention to detail.
  7. Proven ability to lead, influence, and align across cross-functional teams while interacting with multiple stakeholders.

Qualifications & Experience:

  1. Bachelor's degree in Marketing or Communications.
  2. Proven marketing content development experience in financial services or related industries, including financial media.
  3. Relevant work experience in investments, marketing, financial services, or financial media.
  4. Familiarity with digital marketing tools and platforms.
  5. English language proficiency is required; Italian, German, or Spanish language skills are an advantage.
  6. Knowledge of Salesforce is also an advantage.
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