Retention Lead

3 weeks ago

Dublin, Dublin City, Ireland WinLux Europe Full time
About The Role

We are looking for a Retention Lead to take ownership of our player engagement and retention strategies within our fast-growing iGaming project. This role requires an expert in lifecycle marketing who can design, implement, and optimize multi-channel retention campaigns to maximize player lifetime value (LTV) and reduce churn. The ideal candidate will have strong expertise in CRM platforms, automation, and segmentation strategies, with experience working in Tier 1 regions.

Key Responsibilities

  • Develop and execute comprehensive retention strategies to improve player engagement, reduce churn, and increase LTV.

  • Oversee CRM campaigns across multiple channels, including email, WhatsApp, Telegram, push notifications, and in-app messaging.

  • Utilize Customer.io to build automated, personalized customer journeys.

  • Define and analyze key retention KPIs (retention rates, ARPU, session frequency, churn) and adjust strategies accordingly.

  • Optimize bonus and loyalty programs, ensuring they drive engagement while maintaining cost efficiency.

  • Conduct A/B testing on retention campaigns to improve effectiveness and engagement rates.

  • Collaborate with data analytics, marketing, and product teams to refine segmentation and personalization strategies.

  • Stay ahead of industry trends and player behaviour insights to introduce innovative retention techniques.

Requirements

  • 5+ years of experience in CRM, retention marketing, or lifecycle marketing within iGaming.

  • Strong knowledge of Customer.io or similar CRM platforms (Optimove, Braze, Salesforce, etc.).

  • Proven experience managing retention campaigns via email, WhatsApp, Telegram, push notifications, and in-app messaging.

  • Expertise in customer segmentation, automation, and behavioral targeting.

  • Solid understanding of bonus structures, loyalty programs, and player incentives.

  • Experience working with cross-functional teams, including data, product, and marketing.

  • Analytical mindset with proficiency in A/B testing, campaign tracking, and performance optimization.

  • Must have experience working with Tier 1 regions.

  • Background in data-driven CRM strategies with a focus on personalization and automation.

  • Experience with gamification mechanics to enhance player engagement.

  • Familiarity with compliance and responsible gaming regulations.

  • Ability to work in a fast-paced, high-growth environment with a proactive and hands-on approach.

  • Fluency in English is a must; Turkish or Russian/Ukrainian is a plus.

Location

Our in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Critical Thinking Assessment (10 minutes)

  • Final Interview (60 minutes)

What We Offer

Join our team and enjoy a variety of amazing benefits Check out just a few of the perks we offer below:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Excited about the opportunity? Apply today

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