Marketing and Communications Executive

1 week ago

Dublin, Dublin City, Ireland Ibec Full time
JOB DETAILS

Ibec, the group that represents Irish business is inviting applications for Marketing and Communications Executive. The deadline for applications is 27th February 2025. 
 
Job Overview:
 
Ibec is the largest lobby and business representative group in Ireland, working to shape a pro-enterprise environment, drive policy change, and support businesses of all sizes in achieving success. Through advocacy, insights, and tailored services, Ibec represents the voice of Irish business and plays a critical role in fostering economic growth.
 
Marketing plays a pivotal role in positioning Ibec as a trusted partner for businesses, amplifying its influence, impact and value and driving revenue growth through membership positioning, acquisition and engagement campaigns. By effectively communicating Ibec's value proposition across relevant formats and channels, the marketing team ensures that businesses recognise the strategic benefits of membership, access to expert services and insights, and participation in industry-leading networks.

ABOUT THE ROLE

An exciting position has become available for a savvy B2B marketer to join Ibec's marketing team, to support with creating marketing initiatives that generate leads, nurture prospects, and convert them into active members.  This role requires a mix of strategic thinking and hands-on execution, with a strong focus on content creation, digital marketing, lead generation, and campaign management.

Marketing & Demand Generation

  • In partnership with the wider marketing and commercial teams, develop and execute integrated marketing campaigns (email, digital advertising, social media, webpages, events) to drive membership acquisition and engagement.
  • Collaborate with internal stakeholders to develop messaging that resonates with different audience segments.
  • Create compelling marketing materials, landing pages, and content that clearly showcase our value proposition and attract potential members 
  • Provide insights and recommendations to refine messaging, campaign strategies, and member acquisition approaches.
  • Monitor competitor marketing activities, campaigns, and content strategies to identify opportunities for differentiation.
  • Work closely with the sales team to generate and nurture leads through the sales funnel, ensuring alignment between marketing and business development efforts.
  • Ensure all marketing activities are data-driven, continuously optimising for engagement and conversion rates.
 
Digital & Content Marketing
  • Develop engaging content whether its case studies, CRM, social posts or articles from subject matter experts that speaks to our target audience and drives lead conversion.
  • Optimise and update relevant membership landing pages to improve visibility, engagement, and conversion rates.
  • Manage and implement SEO best practices, paid and organic digital campaigns, and A/B testing strategies to enhance marketing performance.
  • Track and report on key website and campaign analytics to inform decision-making.
 
Lead Nurturing, Reporting
  • Support with the delivery of email marketing campaigns to nurture marketing contacts to a point where they become sales accepted lead.
  • Segment and personalise content to different audience groups based on data insights.
  • Monitor lead pipeline performance and collaborate with sales to refine lead qualification criteria.
  • Report on metrics and KPI associated with each campaign
 
Event Activation
  • Support with the planning and execution of Ibec brand presence at Ibec and industry conferences, events and webinars to attract prospects.
  • Ensure consistency in branding and messaging across all campaigns and communication channels.
ABOUT YOU

Qualifications

  • Third level qualification in business administration, marketing, communications or a related field of study
 
Skills & Experience Required:
  • 3-5 years of experience in B2B marketing, membership marketing, or a similar role.
  • Proven track record of executing successful lead generation campaigns and digital marketing initiatives.
  • Strong understanding of value proposition development and ability to translate this into engaging marketing assets.
  • Excellent copywriting and content creation skills with a focus on compelling, customer-centric storytelling.
  • Strong project management skills and the ability to juggle multiple campaigns simultaneously.
  • Experience working across different marketing channels, including email, paid ads, social media, and events. 
  • Ability to analyse marketing data and metrics to optimize campaigns and improve ROI.
  • Experience with marketing automation, CRM systems (HubSpot, Click Dimensions, Salesforce, or similar), Content Management Systems, SEO, and PPC campaigns
Ibec Core Competencies
  
 Bias towards action
  • Collaborative – work together as 'one Ibec'.
  • Dynamic – approach initiatives with careful planning, energy, drive, and resilience.
  • Decisive – make clear, well-informed decisions.
 Member and Customer Focus
  
  • Agile and Adaptive – embrace change and be adaptive to members' needs and in ambitious situations.
  • Creative and Innovative – not afraid of dynamic thinking in finding solutions.
  • Curious and Critical Thinking – open minded and proactive in gathering data in developing opinions.
 Drive and Personal Leadership
  
  • Ambitious – driven and can take responsible risks.
  • Accountable – committed to highest standards and takes ownership of actions.
  • Continuous Improvement – proactive on personal and professional development
Ibec is an equal opportunity, and inclusive employer is committed to providing reasonable accommodations for potential and existing employees with a disability. Should you wish to request a reasonable accommodation please email Kenny at Talent@ibec.ieAbout us

Working in Ibec

Join Ibec and further your career.

Working in Ibec means you are part of an overall effort to deliver on a vision for Ireland to be a balanced, growing and prosperous society. We look to the workplace of the future with the changing needs of our members as well as our workforce to create a dynamic and exciting working environment.
We hire people from many backgrounds who are highly knowledgeable, engaging, professional and, most importantly, passionate about business.

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