Marketing Operations Specialist

2 weeks ago

Dublin, Dublin City, Ireland Tbwa ChiatDay Inc Full time

Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide. Built from the ground up to be masterfully unified and scalable, the award-winning Cloudbeds Platform brings together built-in and integrated solutions that modernize hotel operations, distribution, guest experience, and data & analytics.

Behind the Cloudbeds platform is a growing team of 650+ employees distributed across 40+ countries speaking 30+ languages. We are engineers and designers, hotel managers and travel agents, and experts on everything from big data to e-commerce to compliance. The Cloudbeds team comprises the brightest minds in technology and hospitality working to solve the industry's biggest challenges.

From the beginning, we've believed that our people are our greatest asset, so we founded the company as #RemoteFirst, #RemoteAlways with shared core values and tenets that allow our team to thrive. This means we:

  • Hire the best people around the world;
  • Prioritize our customers and results over titles
  • Foster an inclusive culture that celebrates bold thinking and diverse perspectives;
  • Offer open vacation time, flexible paid holidays, and company-wide mental health days;
  • Provide access to professional development, including manager training, upskilling and knowledge transfer

Job Purpose:

We are seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our team. The ideal candidate will have a solid background in B2B Demand Generation or B2B Marketing Operations with demonstrated expertise and proven track record of success in optimizing marketing processes, workflows, automations, and systems, with a strong focus on utilizing Account Engagement (aka Pardot) and Salesforce platforms.

You will play a critical role in owning the lead flow process within our marketing automation platform, ensuring that leads are scored accurately and processed efficiently before being delivered to Salesforce.

You'll have a massive impact by closely partnering with Sales, Marketing, and CS/IT teams. Your primary objective will be to uphold the efficiency of our marketing systems, leaving no stone unturned.

This role hinges on your analytical prowess, meticulous attention to detail, poised professionalism, and exceptional teamwork skills. It's a position where precision meets collaboration, resulting in a harmonious achievement that resonates throughout the organization.

Location: LATAM / Europe

Essential Functions:

  • Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce.
  • Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups.
  • Coordinating and supporting integrations with third-party apps, plugins, and tools (Qualified, Groove, Chilipiper, LeanData, Rattle).
  • Assisting in identifying and resolving data anomalies and errors; maintaining a high level of data integrity.
  • Supporting the team in daily troubleshooting, bug fixing, and end-user support.
  • Providing system administration support, especially related to user permissions, custom objects, and workflows.
  • Creating and maintaining documentation on processes, policies, application configuration, and help-related materials.
  • Working closely with other teams to capture and identify business requirements for CRM implementation.

Knowledge Skills and Abilities:

  • 2+ years experience of managing MAP (Marketing Automation Tools) like Account Engagement (aka Pardot), Hubspot or Marketo and all-round Marketing Tech stacks.
  • 2+ years of Salesforce experience. Salesforce Admin or Pardot Consultant certification is a plus.
  • Experience and familiarity with integrated tools such as Groove, Chilipiper, LeanData or Qualified.
  • Experience with Tableau CRM Analytics is preferred but not mandatory.
  • Deep understanding of digital user behaviors and interactions with Website and other components of marketing funnels (MAP, CRM).
  • Experience in data hygiene and merging and deduplication strategy in MAP and CRM.
  • Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements.
  • Medium experience with analyzing marketing data.
  • Exceptional oral and written communication skills (both instructional and informational business writing).
  • A great team player

Education & Experience:

  • Cloudbeds doesn't require academic studies for this position. We select based on experience and potential, not credentials.
  • 2-3 years of experience.
  • Account Engagement (Pardot) Certified and Salesforce Admin preferred but not mandatory. Hubspot certifications will also be taken into consideration.

Our company culture supports flexible working schedules with an open Paid Time Away policy and gives all team members the opportunity to travel and work remotely with great people. If you think you have the skills and passion, we'll give you the support and opportunity to thrive in your career. If you would like to be considered for the role, we would love to hear from you

Company Awards to Check Out
  • Best Places to Work | HotelTechReport (2018-2023)
  • Best PMS | HotelTechReport (2021-2023)
  • Fastest Growing Companies | Inc. 5000 (2022)
  • Best Startup Employers | Forbes (2022)
  • Best Remote Companies to Work | BuiltIn (2022)

Cloudbeds is proud to be an Equal Opportunity Employer that celebrates the diversity in our global team We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Cloudbeds is committed to the full inclusion of all qualified individuals. As part of this commitment, Cloudbeds will ensure that persons with disabilities are provided reasonable accommodations in the hiring process. We encourage deaf, hard of hearing, deaf-blind, and deaf-disabled individuals to apply. If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions, please contact our HR team.

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