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Marketing Engagement Manager

4 weeks ago

Dublin, Dublin City, Ireland TN Ireland Full time

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Marketing Engagement Manager, Loughlinstown

Client: Zoetis

Location: Loughlinstown, Ireland

Job Category: Other

EU work permit required: Yes

Job Reference: 6fc775cff520

Job Views: 155

Posted: 21.01.2025

Expiry Date: 07.03.2025

Job Description:

POSITION SUMMARY

A new role within the International Vet Engagement Team, the Marketing Engagement Manager, will ensure that Zoetis delivers world-class Vet focused Omnichannel marketing campaigns that are aligned across all touchpoints in the customer journey.

The International Centre of Excellence (COE) in partnership with the International Operations leadership team (IOLT), country organizations and above market teams such as CX, GCD and ZTD will develop an annual program of strategic activities to support the delivery of enterprise growth targets at market level aligned to International key priorities delivering both operational and marketing excellence with the aim to enhance Customer Experience.

The primary objective for this role is to partner with Category Management Leads, Pet Owner Engagement team and in market teams to define customer touchpoint journeys to support the execution of the brand/category strategy, achieving the desired A to B shift through the orchestration of seamless and consistent customer experiences for veterinarians across various communication and sales channels, built on data insights. This role will lead the development of the customer touchpoint journeys for different target customers, segmented based on behavioural attributes and direct the development of content to support personalized, i.e. customer segment-specific interaction.

The role involves stakeholder management, alignment, planning and execution across multiple international markets and above-market teams.

POSITION RESPONSIBILITIES

  • Lead the delivery of prioritized Vet Engagement marketing campaigns for key brands/categories across International in close collaboration with key markets.
  • Develop, maintain and optimize category-agnostic customer segments based on behavioural attributes.
  • Develop touchpoint customer journeys and identify the optimal engagement strategy for relevant customer segments, based on data and insights.
  • Guide and partner with the internal content team for the development of content and formats delivering the core messages consistently.
  • Develop and lead standards, methodologies and best practice across Channel Engagement, including adherence with internal, regulatory and compliance requirements.
  • Partner with Category Leads, and advocate for an omnichannel approach, identifying and implementing best practice.
  • Accountable for delivering increased customer engagement.

Lead Localization with Markets

  • Act as a trusted advisor to in-market colleagues, working closely with marketing and digital teams to support localization of international engagement campaigns.
  • Partner with Change Management Lead and in-market L&D to drive end to end consistency in the implementation & deployment of engagement campaigns.
  • Perform regular omnichannel readiness assessments and guide L&D and Digital Platforms team to ensure the right capabilities are in place for successful campaign deployment.

Performance - Data and Insights

  • Develop operational rhythm with lead markets, incorporating planning, campaign performance reviews and ongoing optimization to improve performance.
  • Work with agency partners across strategy, creative and channel, driving cross-agency collaboration to deliver continuous performance improvements.
  • Continuously optimize channel strategy by partnering with Customer Insights & Analytics manager to analyse segment-specific customer behaviors.
  • Proactively share campaign performance vs KPIs with local markets, and use data to identify new opportunities to improve or expand campaigns.
  • Stay informed about industry trends, emerging technologies, and best practices in channel and omnichannel marketing.

ORGANIZATIONAL RELATIONSHIPS

  • Centre of Excellence (CoE) Customer Engagement Teams, Category Managers and other CoE teams.
  • Cluster Vice Presidents and Commercial Operations colleagues in International.
  • Local Market Digital & Marketing colleagues.
  • Global Corporate Communications and Branding teams.
  • Global CX team.
  • Analytics & Research Teams.
  • ZTD and Data Scientists.
  • Legal & Regulatory.
  • Counterpart in US organization.

RESOURCES MANAGED

Supervision


• Member of CoE


• Possible travel in country and abroad

EDUCATION AND EXPERIENCE

  • Minimum of 5 years' international marketing or digital marketing experience, ideally in a regulated industry.
  • Experience developing integrated marketing campaigns that drive commercial results.
  • Commercially focused, with an understanding of measurement programs required to quantify the commercial impact of multi-touch campaigns.
  • Proven ability to drive cross-functional collaboration across internal and external stakeholders.
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels.
  • Strong project and process management skills with exceptional attention to detail.
  • Experience working in or with agencies – media, creative and specialist digital partners.
  • Excellent English language communication skills - both written and verbal (other languages a plus).

TECHNICAL SKILLS REQUIREMENTS

  • Leadership skills ability to influence, motivate, identify opportunities for growth.
  • Outstanding communicator internally and externally.
  • Ability to organise and prioritise multiple projects in a fast-paced, dynamic environment.
  • Results oriented and ability to meet tight deadlines.
  • Strong knowledge and expertise in digital marketing disciplines; digital customer experience brand and marketing planning.
  • Customer centricity with a strong service orientation.

PHYSICAL POSITION REQUIREMENTS

The role is Dublin office based and the successful candidate will be required to be office based 2/3 days a week. Zoetis supports a hybrid work environment.

Legal statement

This job advert indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities or responsibilities required of the incumbent.

Visa status

Colleague must be legally eligible to live and work in Ireland.

Summary of our Benefits

In addition, to being part the world leading animal health company focused on the needs of those who raise and care for animals we offer a range of benefits such as competitive salary, bonus, 25.5 days holiday per annum plus public holidays, a defined contributory pension plan, private medical insurance for you and your family and empowered flexible working, to name a few.

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