Off-Trade Channel Manager

2 weeks ago

Dublin, Dublin City, Ireland C&C Group Plc Full time

Ireland is home to Bulmers, the best loved Irish cider in the world. We grow the apples there and make the cider in the heart of Clonmel, Co. Tipperary where our own orchards are the pride of the town. Our Bulmers cider is a fabric brand in Ireland, the number one by far and our teams in Ireland are proud to manufacture, market, distribute and sell to thousands of customers, with teams right across Ireland and offices in major cities like Dublin, Clonmel and Cork.

About the Role

The Off Trade Channel Manager's key role purpose is to deploy and deliver winning trade marketing plans for key brands in the C&C Ireland portfolio via our direct & third-party distribution network, meeting both brand and commercial objectives. The role of the Off Trade Channel Manager is to fully understand the brand, channel, and customer strategy in order to develop a set of activation plans that allow us to win in the marketplace and enable us to deliver on our vision. Ensure C&C engage customers and consumers in a way which continues to build positive brand equity and value.

Key Accountabilities

  • Channel strategy – develop a clear channel strategy for the brands that can be easily communicated and understood by all direct and intermediary sales staff.
  • Own the off trade channel architecture – define where to play and how to win to recruit new consumers & drive profitable growth in partnership with Innovation and Brand teams.
  • Proactively manage stakeholders with gravitas at all levels, leading internal and external stakeholder groups including agencies, suppliers and internal senior customers.
  • Develop and execute the annual off trade BTL channel plan which engages the customer and consumer and drives conversion in line with brand strategy.
  • Set clear KPI's and measures across all BTL activity performance from a ROI perspective, making recommendations based on thorough performance review of your brands.
  • Liaise with the sales teams to ensure trade marketing strategies are aligned and contribute to driving sales objectives.
  • Customer engagement – develop the sell-in of compelling brand plans to key customers, tailored as necessary to maximize opportunities by customer.
  • Create joint business plans with commercial teams to build/enhance partnerships with key account customers.
  • Cross functional working with finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
  • Continuously observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new marketing activities.
  • Management of off trade BTL budget across core brands in the off trade portfolio.
  • Monitor and optimize expenditure of external agencies, developing and deploying internal resources/agency where possible and practical.
  • Track, record and evaluate all results of marketing activities implemented.
  • Internal Communications – manage internal communications throughout the year on the off trade BTL plan across C&C Ireland.

About you

  • Comfortable with managing a diverse workload of projects in a high-pressure environment.
  • Consumer insight driven, business planning, commercial strategy, and creative skills a must with proven ability to translate into compelling narrative for action.
  • Track record in building successful relationships with both internal and external partners.
  • Experience of the Off-Trade environment is preferred.
  • Passionate about consumers, preferably with an understanding of the LAD sector.
  • Entrepreneurial, challenger mindset.
  • Highly commercial marketer, comfortable in managing multiple brands to P&L level.
  • Good creative judgement.
  • Ability to think conceptually yet retain strong attention to detail.
  • Proven ability to deliver outstanding results.
  • Excellent project management skills.
  • Strong ability to build and leverage relationships with internal teams, senior management, agencies, and consultants.
  • Strong communication skills.

About Us

Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

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