Off-Trade Channel Manager

2 weeks ago

Dublin, Dublin City, Ireland C&C Group Plc Full time

Ireland is home to Bulmers, the best loved Irish cider in the world. We grow the apples there and make the cider in the heart of Clonmel, Co. Tipperary where our own orchards are the pride of the town. Our Bulmers cider is a fabric brand in Ireland, the number one by far and our teams in Ireland are proud to manufacture, market, distribute and sell to thousands of customers, with teams right across Ireland and offices in major cities like Dublin, Clonmel and Cork.

About the Role

The Off Trade Channel Manager's key role purpose is to deploy and deliver winning trade marketing plans for key brands in the C&C Ireland portfolio via our direct & third-party distribution network, meeting both brand and commercial objectives. The role of the Off Trade Channel Manager is to fully understand the brand, channel, and customer strategy in order to develop a set of activation plans that allow us to win in the marketplace and enable us to deliver on our vision. Ensure C&C engage customers and consumers in a way which continues to build positive brand equity and value.

Key Accountabilities

  • Channel strategy – develop a clear channel strategy for the brands that can be easily communicated and understood by all direct and intermediary sales staff.
  • Own the off trade channel architecture – define where to play and how to win to recruit new consumers & drive profitable growth in partnership with Innovation and Brand teams.
  • Proactively manage stakeholders with gravitas at all levels, leading internal and external stakeholder groups including agencies, suppliers and internal senior customers.
  • Develop and execute the annual off trade BTL channel plan which engages the customer and consumer and drives conversion in line with brand strategy.
  • Set clear KPI's and measures across all BTL activity performance from a ROI perspective, making recommendations based on thorough performance review of your brands.
  • Liaise with the sales teams to ensure trade marketing strategies are aligned and contribute to driving sales objectives.
  • Customer engagement – develop the sell-in of compelling brand plans to key customers, tailored as necessary to maximize opportunities by customer.
  • Create joint business plans with commercial teams to build/enhance partnerships with key account customers.
  • Cross functional working with finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.
  • Continuously observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new marketing activities.
  • Management of off trade BTL budget across core brands in the off trade portfolio.
  • Monitor and optimize expenditure of external agencies, developing and deploying internal resources/agency where possible and practical.
  • Track, record and evaluate all results of marketing activities implemented.
  • Internal Communications – manage internal communications throughout the year on the off trade BTL plan across C&C Ireland.

About you

  • Comfortable with managing a diverse workload of projects in a high-pressure environment.
  • Consumer insight driven, business planning, commercial strategy, and creative skills a must with proven ability to translate into compelling narrative for action.
  • Track record in building successful relationships with both internal and external partners.
  • Experience of the Off-Trade environment is preferred.
  • Passionate about consumers, preferably with an understanding of the LAD sector.
  • Entrepreneurial, challenger mindset.
  • Highly commercial marketer, comfortable in managing multiple brands to P&L level.
  • Good creative judgement.
  • Ability to think conceptually yet retain strong attention to detail.
  • Proven ability to deliver outstanding results.
  • Excellent project management skills.
  • Strong ability to build and leverage relationships with internal teams, senior management, agencies, and consultants.
  • Strong communication skills.

About Us

Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

#J-18808-Ljbffr

  • Off-Trade Channel Manager

    2 days ago

    Dublin, Dublin City, Ireland Matthew Clark Bibendum Full time

    Ireland is home to Bulmers, the best loved Irish cider in the world. We grow the apples there and make the cider in the heart of Clonmel, Co. Tipperary where our own orchards are the pride of the town. Our Bulmers cider is a fabric brand in Ireland, the number one by far and our teams in Ireland are proud to manufacture, market, distribute and sell to...

  • Trade In And Proposition Manager

    15 hours ago

    Dublin, Dublin City, Ireland Three Ireland (Hutchison) Limited Full time

    Here at Three, we've done things differently since day one.We're a big-hearted energetic bunch, striving for a better-connected life.The energy of our people, the pace at which we operate, and the thrill of making bold moves is exhilarating and addictive.Magic happens when we power the connections that millions value, and you can feel it.When these things...

  • Digital Trading Merchandise Manager

    3 days ago

    Dublin, Dublin City, Ireland Grafton Group Full time

    Woodie's is the market-leading DIY, Home & Garden omni-channel retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplace for Women We are also listed as one of the 75 Best Large Workplaces in Europe since 2020 and to be accredited as a...

  • Trade Marketing Manager, EU

    3 days ago

    Dublin, Dublin City, Ireland Whoop Full time

    At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.We are seeking an experienced Trade Marketing Manager to drive WHOOP's retail business across Europe. This role requires a seasoned professional with a proven track record in managing...

  • Channel Manager

    2 weeks ago

    Dublin, Dublin City, Ireland OLIVER Ireland Full time

    Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with...

  • Senior Channel Account Manager UKI

    1 week ago

    Dublin, Dublin City, Ireland Nitro Software Full time

    About Us: A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the...

  • Digital Trade Planner

    2 weeks ago

    Dublin, Dublin City, Ireland B&Q Limited Full time

    OverviewDigital Trade PlannerPermanentUp to £40,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid WorkingSouthampton, Store Support OfficeWe believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO), we equip our stores, our people, and our whole business with everything it takes to help our...

  • Manager, Trade Marketing UK

    3 days ago

    Dublin, Dublin City, Ireland Royal Caribbean Group Full time

    Manager, Trade Marketing UK & IrelandJourney with us Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.ABOUT THE COMPANYSilversea is...

  • Ice Cream Out Of Home Channel Manager

    2 weeks ago

    Dublin, Dublin City, Ireland Unilever Full time

    JOB TITLE: Ice Cream Out Of Home Channel ManagerLOCATION: Citywest Office Dublin ABOUT ICE CREAM: Life Tastes Better with Ice CreamUnilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers....

  • Digital Trading

    3 days ago

    Dublin, Dublin City, Ireland Grafton Group Full time

    Woodie's is the market-leading DIY, Home & Garden omni-channel retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplace for Women We are also listed as one of the 75 Best Large Workplaces in Europe since 2020 and to be accredited as a...

  • Manager, Marketing Channel Analytics

    2 weeks ago

    Dublin, Dublin City, Ireland Boundlessfellows Full time

    Squarespace is seeking a Manager to lead our Marketing Channel Analytics and Operations team.You and your team will power our growth strategy and investments through innovative analytical, process and technology solutions to help us scale our operations and grow our brand, subscribers and revenue efficiently. The depth and breadth of our marketing...

  • Digital Trading and Merchandising Admin

    2 weeks ago

    Dublin, Dublin City, Ireland Grafton Group Full time

    Woodie's is the market-leading DIY, Home & Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplace for Women for the past three years We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in...

  • Off-Licence Manager

    2 weeks ago

    Dublin, Dublin City, Ireland Excel Recruitment Full time

    Here at Excel Recruitment, we are thrilled to say we are seeking an Off-Licence Manager for our client a high-end retailer, Known for their high standards and development of staff. Salary: €35k – €40k Location: Dublin 22 Our client is seeking a proactive and passionate Off-Licence Manager to drive standards and sales across the store....

  • Channel Account Manager

    2 weeks ago

    Dublin, Dublin City, Ireland Unilever Full time

    Job Title: Customer Account Manager, Unilever Ireland (WL1C)Job Description:We are looking for a passionate and high-performing Customer Account Manager, to develop and accelerate Unilever's business in a designated customer(s) and Business Unit. Unilever's Business Units are Beauty & Personal Care, Home Care, Nutrition and Ice Cream.Established over 100...

  • Supply Chain Manager, Channel Manager

    2 weeks ago

    Dublin, Dublin City, Ireland Experis - ManpowerGroup Full time

    Job Title: Supply Chain Channel Manager (EMEA)Location: DublinRate: 350-370 Euros/DayContract Duration: 18 monthsRole Overview:We are seeking an experienced Supply Chain Channel Manager to join our EMEA Supply Chain & Channel Operations team. The team plays a vital role in delivering products and services to our partners and consumers, optimizing inventory...

  • Trading Manager

    1 day ago

    Dublin, Dublin City, Ireland Flogas Full time

    About the role:Flogas Ireland is seeking to recruit a Trading Manager to oversee the wholesale trading activities for the renewable generation portfolio, as well as the electricity and gas supply divisions. The successful candidate will join the management team responsible for managing the wholesale energy price risks for the Flogas Ireland group. The role...

  • Supply Chain Manager, Channel Manager

    3 days ago

    Dublin, Dublin City, Ireland Experis Full time

    Location: Dublin Job Type: Contract Industry: Cloud & Infrastructure Job reference: 907r54574_1740567449 Posted: about 3 hours ago Job Title: Supply Chain Channel Manager (EMEA) Location: Dublin Rate: 350-370 Euros/Day 18 month contract Role Overview: We are seeking an experienced Supply Chain Channel Manager to join our EMEA Supply Chain &...

  • Supply Chain Manager, Channel Manager

    5 days ago

    Dublin, Dublin City, Ireland TieTalent Full time

    This job offer is presented to you through one of our partners. Click on "Show interest" to be redirected.Job Title: Supply Chain Channel Manager (EMEA)Location: DublinRate: (Apply online only) Euros/DayContract Duration: 18 month contractRole Overview:We are seeking an experienced Supply Chain Channel Manager to join our EMEA Supply Chain & Channel...

  • Channel Sales Manager

    2 weeks ago

    Dublin, Dublin City, Ireland grapevinejobs.co - Jobboard Full time

    Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you'll see and hear the results of your work everywhere, from movie theaters to smartphones.Dolby Cloud Solutions Products include:THEOplayer: a leading cross-platform video player...

  • Supply Chain Manager, Channel Manager

    1 week ago

    Dublin, Dublin City, Ireland Experis Full time

    Job Title: Supply Chain Channel Manager (EMEA)Location: DublinRate: (Apply online only) Euros/Day18 month contractRole Overview:We are seeking an experienced Supply Chain Channel Manager to join our EMEA Supply Chain & Channel Operations team. The team plays a vital role in delivering products and services to our partners and consumers, optimizing inventory...