Growth Marketing Manager

3 weeks ago

Dublin, Dublin City, Ireland TN Ireland Full time

Social network you want to login/join with:

is more than just a tech company; we are a global leader that is transforming the legal experience for all.

Summary:

Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio's growth to date has been in North America, a key focus for Clio's next stage of growth will come from international markets.

Today, Clio has customers in over 100 countries. Clio has had an Irish presence focused on EMEA (Europe, Middle East, Africa) since 2015 and the Dublin team is currently 50 strong, including 6 in marketing. The Marketing team has been primarily focused on the UK market, driving rave reviews and key partnerships with the Law Society of England and Wales.

We are only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in-class technology, large budgets, and an outstanding team to support us.

As the Growth Marketing Manager for Emerging Markets at Clio, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success.

Our wider Marketing team is geographically distributed across Ireland, Canada, the US, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.

Who you are:

You are an experienced growth marketer with a proven track record of strategizing, implementing, and executing data-driven marketing programs that achieve ambitious targets. You are known for your communication skills, juggling and prioritization abilities and work well with a tight-knit, friendly, and high-performing team. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You're also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth in new markets, while accelerating your professional development and expanding your skill set.

The Marketing team is a high-profile part of our EMEA org, the primary driver of Clio's lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.

What you'll work on:

  1. Lead Clio's Emerging Markets growth strategy, identifying marketing opportunities that can be optimized to unlock exponential growth;
  2. Analyse all aspects of Clio's marketing funnel and identify the largest areas of improvement and implement strategies to capitalize on these opportunities;
  3. Articulate and communicate plans and results with key stakeholders including the executive team;
  4. Lead and partner with colleagues in the marketing organization, sales, and revenue operations teams to execute on programs, monitor metrics and results, and adjust programs as needed to meet goals;
  5. Act as a resource and subject matter expert for your regions, surfacing customer and competitor insights and opportunities;
  6. Implement growth marketing campaigns that bring our story to life for prospects;
  7. Bring a hypothesis-driven mindset for prioritizing, testing, implementing, and experimenting with ideas, channels, and campaigns;
  8. Own and launch scalable end-to-end programs, designed with specific goals based on driving growth in Emerging Markets;
  9. Collaborate with our Global paid acquisition team to capture and create demand through paid channels;
  10. Manage negotiating and partnering with vendors executing on any media opportunities, digital or printed advertising to build awareness and drive leads to Clio;
  11. Plan, organize and attend conferences, webinars, local meet-ups, trade shows, and events;
  12. Leverage our community of industry partners (law societies/local bar associations, legal experts, integration partners, and marketing partners) for lead generation opportunities.

What you should have:

  1. 3-5 years of experience in a fast-paced, growth marketing focused organization; EMEA experience would be an advantage;
  2. Excellent analytical skills and experience measuring data-driven marketing programs;
  3. Ability to plan, organize, and execute multiple projects simultaneously, while meeting deadlines;
  4. Strong communication, presentation, project management, and writing skills;
  5. Knowledge of sales techniques and strategies;
  6. Comfort making decisions with imperfect information;
  7. Superior marketing skills across multiple paid and organic channels;
  8. A focus on driving leads and opportunities;
  9. Flexibility and adaptability to change;
  10. Experience in B2B SaaS;
  11. Legal industry knowledge and/or experience;
  12. Familiarity with Asana, Salesforce, Looker, and Dreamdata.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

  1. Competitive, equitable salary with top-tier health benefits and dental coverage;
  2. Hybrid work environment, with expectation for local Clions (Dublin) to be in office min. once per week on our Anchor Day;
  3. Flexible time off policy;
  4. Pension contribution;
  5. Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.

The full salary range for this role is 62,000 to 73,000 to 84,000 EUR. Please note there are a separate set of salary bands for other regions based on local currency. In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate.

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