Social Media

3 weeks ago

Dublin, Dublin City, Ireland The Mark Anthony Group Full time
Social Media & Digital Marketing Manager, White Claw - Global

Job Category: Global Brand Management

Requisition Number: SOCIA004629

Apply now

  • Posted : February 29, 2024
  • Full-Time
Locations

Showing 1 location

Dublin 4, DUB D04WN59, IRL

Description About us

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements

What you'll do

As our new Social Media & Digital Marketing Manager as part of our Global Brand Team, you will be responsible for leading the social transformation of White Claw by changing how our brand connects and communicates with freedom-seeking consumers worldwide. You will also leverage influencers as media to cultivate and amplify conversations in social, as well as develop and execute a comprehensive social media content strategy aligned with our brand planning ambitions.

Additional key responsibilities include:
  • Create engaging, high-quality content and stay up-to-date with industry trends and emerging social media platforms to ensure our content remains fresh and relevant.
  • Monitor and engage with our online community, responding to comments, messages, and inquiries in a timely and authentic manner.
  • Drive social conversation with innovative marketing ideas that break through the clutter in social feeds, sparking engagement, and fostering meaningful interactions.
  • Create engaging brand narratives that lean into the cultures of freedom-seeking consumers worldwide.
  • Find, recruit, and work with Wavemakers (influencers) who embody the spirit of White Claw.
  • Collaborate with cross-functional teams, including market leaders, Commercial teams, innovation leadership, and creative agencies, to ensure alignment and effective execution of marketing strategies.
  • Delivery of Quarterly Content Calendar to over 15 Markets, and growing.
  • Management of Social Media Agencies and Budget.
What you'll bring
  • Bachelor's Degree in Business, Marketing, Digital, Commerce or related field.
  • +6 year of experience in Marketing, preferably with a focus on building new brands.
  • Proven experience in brand management, preferably in the soft drinks or non-alcoholic beverage industry.
  • Ability to build brands through influencer, cultural, and neighborhood marketing programs.
  • Experience of creating Content Calendars across a variety platforms and multiple countries, as well as managing Social Media agencies and budgets.
Who you are
  • Strong collaboration, teamwork and relationship building skills across multiple levels and functions in on organization.
  • Sophisticated organization skills including the ability to prioritize and manage multiple projects.
  • Have a creative and innovative mindset, with a proactive 'can do' attitude to be best in your craft.
  • Self-motivated with a sound sense of ownership and accountability.
  • Exceptional communication and interpersonal abilities.
  • Strong analytical and strategic thinking skills.
  • Result driven and can handle ambiguity and thrives without a set playbook.

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

________________________________________________________________________

At MABIUC, we live by our 5 Core Values every day: Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

________________________________________________________________________

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.

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