Content Creator and Social Media Specialist

1 month ago


Dublin, Dublin City, Ireland MSL Motor Group Full time
Content Creator and Social Media Specialist

Job Type: Permanent Full-Time

Location: Dublin

Office Location: MSL Motor Group, Ireland's leading retail automotive group, is looking for a dynamic and skilled individual to join our marketing team. The ideal candidate will possess creativity, technical expertise, social media advertising knowledge, and a deep understanding of the automotive sector, particularly our brands: Mercedes-Benz, Smart, BYD, Skoda & Mazda.

As a Content Creator and Brand Specialist, you will be responsible for producing engaging videography and photography content for our dealer network, focusing on boosting online visibility. This role is based in our Head Office on Naas Road, Dublin 12.

Key Duties & Responsibilities:

  • Content Creation: Develop captivating multimedia content for digital platforms, including videography, photography, and graphics. Craft compelling copy to attract customer attention.
  • Content Management: Ensure all content aligns with brand guidelines and conveys the values of our brands.
  • Social Media Strategy: Collaborate on social media campaigns to enhance brand awareness and engagement.
  • Paid Advertising: Plan and monitor paid advertising while following brand guidelines and budgets.
  • Dealer Support: Provide creative assistance to dealership teams for promotions and events.
  • Technical Expertise: Stay updated on industry trends and best practices in content creation and digital marketing.
  • Editing and Post-Production: Refine raw content for online distribution.
  • Performance Analysis: Monitor content performance and provide optimization recommendations.
  • Teamwork: Work with the marketing team to drive customer interest towards dealerships and influence purchasing intent.

Qualifications and Skills:

  • Proficient in videography and photography.
  • In-depth knowledge of brand models and unique selling points.
  • Strong writing and ad copy skills.
  • Experience in digital marketing.
  • Creative mindset.
  • Attention to detail and brand consistency.
  • Organizational and time-management skills.
  • Previous automotive marketing experience preferred.
  • Ability to work independently and collaboratively.

If you meet the requirements and are interested in this opportunity, please submit a cover letter and CV.



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