Email Marketing Specialist

2 weeks ago

Cork, Cork, Ireland Musgrave Group Full time

Overview
Musgrave is one of Europe's most successful family-owned businesses, with a rich 150-year legacy in food and brand innovation.
We're proud to serve communities across Ireland and Spain, feeding one in three people every day through 18 iconic brands like SuperValu, Centra, Mace, Frank and Honest, and Musgrave MarketPlace.
By supporting thousands of retail and foodservice family businesses, we make a positive impact on the communities they serve.
We're committed to becoming the most trusted and sustainable business in Ireland, and we're looking for dynamic, forward-thinking individuals to join us on this journey.
As we continue our journey toward becoming Ireland's most trusted and sustainable business, we have an exciting opportunity for a successful candidate to join our Digital Marketing team as a
Email Specialist
.
What you'll be doing
As a member of the digital content team, the purpose of this role is to grow the business through the execution of the digital communications plan and to lead the development of the business email strategy with clarity, innovation and passion.
Develop and execute a comprehensive email marketing strategy to drive customer engagement and sales.
Plan, create, and optimize email campaigns
Manage and segment the email database, ensuring audience targeting and personalization.
Oversee A/B testing and analyse campaign performance metrics to improve open rates, click-through rates, and conversions.
Ensure compliance with email marketing best practices, including GDPR and SPAM regulations.
Collaborate with the design and content teams to create compelling email templates and copy.
Generate detailed reports and insights, providing recommendations for continuous improvement.
General duties that promote the smooth running of the Digital Content Team.
What we're looking for
2-5 years of experience in email marketing, preferably within the FMCG industry.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Creativity with an understanding and passion for the latest trends in food, digital media and social.
Strong expertise in email marketing platforms.
Experience with CRM systems and customer segmentation.
Proficiency in HTML and email template design is a plus.
Strong analytical skills and experience in tracking email performance metrics; knowledge of email marketing regulations and best practices.
Ability to manage multiple projects and work in a fast-paced environment.
Excellent communication and collaboration skills.
Why Musgrave
Career Development:
With a commitment to your personal and professional growth, Musgrave offers numerous opportunities for advancement and learning.
Collaborative Environment:
Work alongside a passionate team, where your contributions will make a significant impact.
Innovation Focus:
Be part of a company that values forward-thinking solutions.
Community Focus:
Be part of a company that truly values its communities and strives to make a positive impact.
Be Part of a Legacy:
Join a company with a long-standing commitment to community and innovation.
Ready to make an impact?
Apply now and be part of a forward-thinking company that values your expertise and vision.
Musgrave is an equal opportunities employer.
We encourage applications from diverse candidates.
If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.
Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely.
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