Senior Digital Marketing Specialist

2 weeks ago

Cork, Cork, Ireland beBeeDigital Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled and experienced Digital Marketing Strategist to lead our digital marketing efforts. This is a strategic and hands-on role, ideal for someone who enjoys working across disciplines and is passionate about making a difference.



Key Responsibilities:
  • Develop and Lead Digital Strategy: Drive a results-focused digital marketing strategy to support fundraising, engagement, and awareness goals, aligned with current trends and opportunities.
  • Set KPIs and Analyse Performance: Establish digital KPIs, track performance across all channels, and deliver actionable insights through regular reporting.
  • Manage Paid Social Campaigns: Plan, test, and optimise paid social media campaigns, targeting the right audiences with effective messaging across key platforms.
  • Enhance Email Marketing: Deliver segmented, personalised email campaigns to supporters and donors, continuously improving relevance and performance.
  • Optimise Website Performance: Manage and optimise the website, using analytics to boost user experience, supporter conversion, and donation outcomes.
  • Drive SEO Improvements: Implement practical SEO strategies to increase visibility and support income across campaigns, services, and fundraising.

Requirements:
  • Proven Experience: Proven experience in a digital marketing role, ideally with direct response marketing experience within the not-for-profit or purpose-led sector.
  • Digital Marketing Knowledge: Strong working knowledge of digital strategy, campaign planning, and multi-channel delivery.
  • Project Management Skills: Strong organisational and project management skills.

For more information on this exciting opportunity, please contact us at [insert contact details].

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