Digital Marketing Specialist

19 hours ago

Cork, Cork, Ireland beBeeDigitalMarketing Full time €60,000 - €75,000

Job Title: Digital Marketing Strategist

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Description:

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  • We're seeking a highly skilled and motivated individual to drive lead generation, increase sales, and boost return on ad spend (ROAS) through paid performance channels.\
  • This role involves developing, deploying, and optimizing digital marketing campaigns, including paid search, shopping, and display advertising across multiple platforms.\
  • The ideal candidate will have at least 3 years of experience working in a digital marketing-focused role, collaborating with cross-functional teams to manage pay-per-click advertising campaigns.\
  • The successful candidate will be ambitious and keen to direct a team in the future, providing leadership and coaching for team members to achieve business goals.\
  • Key Responsibilities:\
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    • Provide high-value strategy and execution of paid performance media across various platforms.\
    • Deliver strong analytical skills with understanding of relevant web metrics and key performance indicators (KPIs).\
    • Work collaboratively with other marketing channel experts to develop a comprehensive strategy.\
    • Represent the company with respect to all ecommerce retail clients.\
    • Champion client business within the organization.\
    • Measurable KPIs:\
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      • Contribution to achieving client financial targets.\
      • Appropriate use of time as defined by retainer hours for each client.\
      • Knowledge of and relationship with clients.\
      • This role is client-facing, requiring you to work on both strategic long-term and short-term plans and projects.\
      • Required Skills and Qualifications:\
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        • Assess and understand business objectives, translating those goals into a digital marketing strategy and action plan.\
        • Plan, create, and manage digital marketing campaigns across various platforms.\
        • Optimize campaigns using data from the campaign to improve performance, reach set KPI and ROAS benchmarks, and goals for the client.\
        • Monitor, evaluate, report, and present campaign performance, generating weekly and monthly performance reports.\
        • Undertake smart conversion decisions to ensure maximum effect for a given online budget spend.\
        • Collaborate with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity.\
        • Work with Design, AMs, and Developer teams to ensure the capability to deliver, capture, and ensure the success of aspects like landing pages, tracking codes, and integration of analytics.\
        • Experience with Relevant Tools:\
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          • Digital marketing: Google Ads, Microsoft Ads, Google Merchant Center, Data Feed Watch.\
          • Analytics & Reporting: Tag Manager, Google Analytics (incl GA4), Data Studio.\
          • Experience with ecommerce platforms e.g. Shopify, BigCommerce.\
          • Experience of the retail sector.\
          • We are Looking for Someone with the Following Qualities:\
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            • Ability to think creatively, strategically, and identify and resolve problems.\
            • Strong working experience in the analysis of data and reporting.\
            • Excellent written/presenting skills and ability to prepare reports and slide decks.\
            • Must be able to prioritize tasks and manage deadlines in a fast-paced environment.\
            • Comfortable working on and collaborating with a multi-channel team.\
            • Ability to work remotely and communicate on Zoom, Google Meetings, Slack etc.\
            • The ideal candidate will be self-motivated, proactive, and results-driven, with a passion for digital marketing and a desire to make a real impact in the business.

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