Digital Marketing Executive

Digital Marketing Executive, Cork Airport Business Park
Client:
Trigon Hotels
Location:
Cork Airport Business Park, Ireland
Job Category:
Other
Job alert service
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EU work permit required:
Yes
Job Reference:
1b0861a6ab14
Job Views:
8
Posted:

Expiry Date:

Job Description:
Job Title:
Digital Marketing Executive
Department:
Reports To:
Digital Marketing Manager/Director of Sales & Marketing
Responsible For:
Role
This position is responsible in assisting the Digital Marketing Manager with the operation and coordination of all Digital Marketing sections, ensuring that the digital presence of the hotel group is in line with Brand as well as sustaining the standards of material produced at all times.
The Digital Marketing Executive is also integral in assisting the Digital Marketing Manager with the overall digital marketing strategy for the organization.
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Works Successfully With
Internally: All three Trigon Hotels - Metropole, Cork International & Cork Airport Hotel & Shared Services - HR, Finance, Sales & Marketing
Externally: Customers, Suppliers, media outlets.
Responsibilities
Communication
Confer with the Ecommerce Manager on revenue forecasts, budgets, policy, employer brand and future planning.
Liaise with all relevant departments to ensure the key business objectives are reflective of the digital material produced.
Ensure that all activities within the hotel group are translated to our online platforms while cohering with the brand guidelines.
Attend weekly Sales and Revenue meetings as required.
Reports weekly, monthly, quarterly on KPIs and other statistics
Monitor and answer communications on social media channels including supporting Hotels on feedback channels such as Tripadvisor and Google reviews
Business Development
Evaluating customer research, market conditions and competitor data.
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
Identify trends and insights, and assist in optimizing spend and performance.
Assist with conducting market research to assess demand, brand positioning ad awareness.
Training & Development
Take responsibility for staying up to date with all necessary training as required.
Train & coach team members on use of social media on behalf of Hotels
Digital Presence
Assist the Ecommerce Manager in executing the overall digital marketing strategy for Trigon Hotels.
Creating graphics and designing components for digital content (Social Media Platforms, Websites, Blogs and printed media) in line with brand guidelines and overall strategy for the properties & employer brand.
Conduct key word research and web statistics reporting.
Analyzing website traffic while considering the SEO, Google Analytics and CRM.
Creation of website visuals and banners as required.
Assist in attaining the key performance indicators such as reducing the website bounce rate, increasing dwell time and improving page rankings
Assist with building an inbound marketing plan for the Hotel Group.
Liaise with Sales & Marketing Team to deliver significant growth in digital presence on all social media platforms
Ensure social media complies with employer brand.
Organic traffic through social channels
Other Considerations
Assist the relevant departments in creating content in line with brand guidelines across all social media platforms.
Update and monitor all social media platforms
Stay up to date with the latest technology
Excellent understanding of digital marketing concepts and best practices.
Creation of content including but not limited to video & blogs
Execute annual social media strategy
Competitive rate of pay
Relocation Assistance
Access to our Company Pension Scheme
Employee referral bonus
Friends & Family discounts across our restaurants
Special rates in our hotel accommodation
Paid internal and external training days
Access to Trained Mental Health First Aiders
Team Member Annual Awards, Service Recognition, Monthly Team Member of The Month
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.
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