Senior Digital Marketing Strategist

As a leading expert in digital marketing, we are seeking a highly skilled and experienced Digital Marketing Manager to spearhead our online presence.

This is a key role that requires a strong strategic thinker who can drive our digital marketing and e-commerce strategy, enhance our online visibility, and increase direct bookings across multiple channels.

• Strategic Oversight:
  • Develop and implement a comprehensive digital marketing strategy aligned with business goals across accommodation, food and beverage, conferencing, and events.
  • Drive digital innovation by identifying industry trends, exploring emerging platforms, and attending relevant industry events.
  • Maximise return on investment through effective budget management and performance-led planning.
• Performance Management:
  • Manage the booking engine and optimise conversion rates across digital platforms.
  • Define and track key performance indicators for online revenue, website sessions, conversions, and database growth.
  • Conduct monthly performance reviews, reporting insights and adapting strategies accordingly.
  • Perform regular audits of website functionality and user experience to ensure digital pathways are optimised and on-brand.
• Content and Brand Management:
  • Oversee the content strategy for websites, microsites, and landing pages, ensuring consistency and accuracy.
  • Work closely with the brand and communications team to ensure that all online assets reflect the brand's tone, visual identity, and marketing objectives.
  • Approve digital marketing collateral and email campaigns, ensuring segmentation and personalisation best practices are followed.
• Agency and Stakeholder Management:
  • Collaborate with external PPC and website agencies to optimise campaign performance and ROI.
  • Partner with internal departments-sales, revenue, and events-to align digital initiatives with business opportunities.
  • Evaluate and adjust online promotional activity to ensure alignment with commercial targets.
• Social Media Strategy:
  • Lead the development and execution of a social media strategy across all group properties.
  • Provide guidance and training to onsite teams to maintain local relevance and brand consistency.
  • Monitor and manage brand reputation across review platforms and social channels, responding to feedback professionally and constructively.
• Team Leadership and Development:
  • Lead and support the digital marketing executive with clear strategic direction and hands-on mentorship.
  • Conduct performance reviews, foster talent development, and promote a culture of learning and excellence.
  • Collaborate with HR on employee relations, training needs, and career progression planning.
• Skills & Qualifications:
  • A recognised qualification in digital marketing or marketing (digital marketing institute certification or equivalent preferred).
  • Minimum of 5 years' experience in a digital marketing role, ideally within the hospitality or travel sectors.
  • Strong knowledge of SEO, PPC, social media platforms, and CRM systems.
  • Proficient in website management, Google analytics, and digital content tools (e.g. Canva, Adobe Pro).
  • Experience with newsletter platforms and project management tools such as Jira or Basecamp.
  • Highly analytical with a data-led approach to decision-making and performance evaluation.
  • Excellent communication, leadership, and stakeholder engagement skills.
  • Strong attention to detail and organisational capability, with a proven track record of managing campaigns end-to-end.